Many agencies are not clear about what makes them different (their USPs) so they differentiate themselves based on service (over servicing) or price (being cheaper than the competition). This is clearly not a good way to create a sustainable and successful agency.
If you are one of these agencies and feel you are not charging enough for the value you deliver your client. The read this eBook on pricing to give you some ideas on how to get clients to pay a fair price for your product/service.
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