90% of the agencies I meet believe they have a unique selling point (USP) yet in truth, it turns out to be generic and doesn’t make them stand out from the crowd. Is it really important to have a USP? Is it better to be a niched business or a generalist? What makes you truly different?
I work with many clients to help them better understand their current position in the market place and plot where they would like to be, and how to get there. To give some initial thoughts to this I have written a short whitepaper on the subject.
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