Supporting SEO Agencies
The unique challenges SEO agencies face
If you run an SEO agency you'll have a number of pressing challenges:
1. How do you win more clients?
2. How do you retain them beyond 6-12 months?
3. How do you stand out from the competition?
4. How do you make your SEO services not sound like the dark arts?
I have worked with many SEO agencies to help them grow their profits in a sustainable way, so I am fully aware of the challenges you face. It's tough to win clients but even tougher to retain them, especially since we know it can take 9 months or more before your client starts seeing significant changes in their rankings (and more importantly, increases in enquiries and sales).
So how do you position yourself to look different to your competitors? And how do you find your ideal target customer who will understand how to work with you to deliver great SEO results for them?
This is where a specialist coach who exclusively works with agencies like yours can help you.
Building a sustainable SEO agency
If you want to build a sustainable SEO agency with a robust set of products/services and a loyal client base, you need a plan, a clear market differentiation and a fantastic sales & marketing machine that generates a continual flow of new long term customers. Are you clear on how to do this, and do you dedicate sufficient time every month to work 'on your agency'? It may sound like a cliché but it’s true.
If you would like to have an initial chat to me then book a FREE strategy call.
What is SEO and how does it work?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine.SEO involves making certain changes to your website design and content that make your site more attractive to a search engine.
What is SEO in marketing?
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
How can I improve my SEO?
Publish Relevant Content. Update Your Content Regularly. Include Metadata and use alt tags. Have a link-worthy site and work hard to get backlinks to your site.
About Rob Da Costa
I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 300 agencies to grow in a sustainable, profitable and enjoyable way.
Why Work with Rob?
MD, Artemis Marketing
Working with a coach who has started, grown and sold his own agency is worth its weight in gold. Rob 'got us' very quickly and understands the dynamics of wotking with an SEO agency.
He has helped us set our strategy, supported the leadership team to form and grow, and provided a great sounding board to give us confidence in the direction we are taking.
MD, The PPC Machine
I have been working with Rob since founding my business three years ago. I chose him thanks to a personal recommendation from a colleague who had worked with Rob and also because he had experience of running his own successful agency in the past. Rob's coaching has helped me gain clarity on how I want my business to develop and given me a clear sense of direction. I can also think of several occasions where Rob's advice has enabled me to win a client I would not otherwise have won and also to charge higher fees than I would otherwise have done. I genuinely believe my business would not be where it is today without Rob's input.
MD, SHED Research
As an established independent consultant, I was starting to get a seven-year itch. I wanted a clearer idea of where I was taking my business and I was struggling to articulate a vision for myself. That's when I came to Rob. He was invaluable. He made me consider my options and explore each in detail. It quickly became apparent which I was most passionate about. From there, he helped me clarify it in a meaningful way - so it would motivate my target market, and so it would be profitable. My new proposition has been a huge success and has led to fascinating new work with new clients. Rob has been a big part of making this happen.