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Support for PR Agencies
The challenges PR agencies face
If you run a PR agency then you will be focused on creating great campaigns for your clients. But are you allocating enough time to grow your agency in a sustainable way? If all your time is devoted to delivering exceptional client work then, at some point, your agency is going to fall over.
To prevent this from happening, you need to allocate sufficient time and resources to create a visionary yet pragmatic plan, focus on business development (and producing great pitches and proposals), together with a robust set of products/services and a fantastic onboarding and retention plan for your customers. While you’re at it, you also need to manage your team, watch the cashflow and profits and fend off the competition by creating a clear niche and USP for your agency.
Every client you work with wants to know how to measure the success of the PR campaign you are running for them, so it's vital that we talk about and report on OUTCOMES and IMPACT of a campaign rather than the INPUTS (tasks) and OUTPUTS (deliverables). At the end of the day, the client doesn't care if you spent 10 hours or 100 hours to secure a piece of coverage, but they do care about the resultant coverage and the impact it will have for their business.
If you want to build a sustainable PR agency with a solid set of products/services and a loyal client base, you need a plan, a clear market differentiation and a great sales & marketing machine that generates a steady flow of new long term customers. Are you clear on how to do this, and do you allocate enough time every month to work ‘on your agency’? A cliché perhaps, but it’s so true.
If you would like to have an initial chat to me then book a FREE strategy call.
What can you help us with?
Having run my own successful PR agency before selling up, i know the sector very well. Not only that but having worked with 100s of PR agencies (including for example, Edelman) over the past 14 years, I have seen what works and what doesn't. I want to help you grow your profits by winning ideal clients, retaining them for the long term and recruiting, developing and retaining the best staff.
What sized agencies do you specialise in working with?
I have worked with one-man bands up to agencies like Karmarama. Most of my clients are typically between 2 and 30 staff. That means I am usually working with the founder and /or senior team to help set a laser focused strategy, win new business and develop amazing talent in your team.
Should I use a coach or non exec?
It really depends on what you need? A coach like me, has been in the trenches so really understands what it takes to run and grow a successful PR agency. A non-exec will bring broader and less specialised skills to the table. You are likely to be more established and mid sized before considering the non exec route.
About Rob Da Costa
I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 300 agencies to grow in a sustainable, profitable and enjoyable way.
Why Work with Rob?
Owner, Pedroza Comms
Rob helped me move my pricing approach from a time-based model to a value-based model. It took a bit of convincing and courage but he was right to encourage me in this direction.
The impact has been HUGE and we have seen our profits increase by 66% in just 12 months.
MD, Liberate Media
I have been working with Rob since founding my business three years ago. I chose him thanks to a personal recommendation from a colleague who had worked with Rob and also because he had experience of running his own successful agency in the past. Rob's coaching has helped me gain clarity on how I want my business to develop and given me a clear sense of direction. I can also think of several occasions where Rob's advice has enabled me to win a client I would not otherwise have won and also to charge higher fees than I would otherwise have done. I genuinely believe my business would not be where it is today without Rob's input.
MD, PR Academy
Sometimes you need to take time out in a structured way to think about your business. It is very easy to get sucked into the day to day running and not have enough thinking time. By working with Rob, not only did we have that time, but it was structured and focused. Rob introduced us to useful models and approaches and helped us to think about how to shape the business.