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Watch my free masterclass on improving your client management
TIme and time again, one of the biggest issues I see in owner-managed agencies is the gulf in understanding between top managers and their employees/managers. This leaves your staff unaware of what your vision truly is (which is obviously bad for your business). If you hope to bridge this gap, you have to invest in training your leaders.
Effective leaders possess certain skills, many of which don’t come naturally. For them to be successful, they must learn to be better managers both externally (i.e. handle clients and accounts better) and internally (manage their team better).
The skills your leaders need training in are highly specific to your business. Working with an experienced business coach to create a tailored, hands-on workshop for your team can be a great way to expedite their development. When supported with ongoing coaching, the lessons learned in this workshop will be embedded much faster, guaranteeing improvements across the board.
Training your leaders to be more effective doesn’t just help you in the short-term. If you want your agency to succeed in the long-term, attracting and retaining top talent is crucial. The opportunity for self-development is cited as one of the most common features of desirable workplaces for members of Gen Y and Gen Z. To attract the standout employees in this age range, you need to show that you’re dedicated to helping them upskill constantly - and targeted, high-impact workshops are one way to do this.
A little about my process: I design the content of your workshop based on consultations with you to ensure that they are 100% applicable to you and your team. My goal is to give you powerful ideas, tools, templates and approaches that can be put into practice immediately, quickly having an impact on performance, retention and - most importantly! - your bottom line.
I usually deliver workshops to groups of 3 to 15 as either half-day or full-day sessions. These aren’t dry lectures that your team leave with a bundle of notes (and not much else). They’re designed with interaction and participation in mind. This guarantees engagement and will ensure your team leave feeling energised – and much more informed than they were before our session.
If you don’t have time for classroom-based training, or you only need training for a 1-2 employees, I also offer a number of online training courses. Click here to find out more.
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