Register Your Interest for The Agency Accelerator 2020
One of the biggest issues I see in owner-managed agencies is the gulf in understanding between top managers and their employees/managers. If you hope to bridge this gap, you have to invest in training your future leaders.
Effective leaders possess certain skills, many of which don’t come naturally. For them to be successful, they must learn to be better managers both externally (i.e. handle clients and accounts better) and internally (manage their team better).
The skills your leaders need training in are highly specific to your business. Working with an experienced business coach to create a tailored, hands-on workshop for your team can be a great way to expedite their development. When supported with ongoing coaching, the lessons learned in this workshop will be embedded much faster, guaranteeing improvements across the board.
Training your leaders to be more effective doesn’t just help you in the short-term. If you want your agency to succeed in the long-term, attracting and retaining top talent is crucial. The opportunity for self-development is cited as one of the most common features of desirable workplaces for members of Gen Y and Gen Z. To attract the standout employees in this age range, you need to show that you’re dedicated to helping them upskill constantly - and targeted, high-impact workshops are one way to do this.
A little about my process: I design the content of your workshop based on consultations with you to ensure that they are 100% applicable to you and your team. My goal is to give you powerful ideas, tools, templates and approaches that can be put into practice immediately, quickly having an impact on performance, retention and - most importantly! - your bottom line.
I usually deliver workshops to groups of 3 to 15 as either half-day or full-day sessions. These aren’t dry lectures that your team leave with a bundle of notes (and not much else). They’re designed with interaction and participation in mind. This guarantees engagement and will ensure your team leave feeling energised – and much more informed than they were before our session. I work across London, Sussex, Surrey, Kent and Hampshire.
Training focuses in 2 key areas:
1. Developing your future leaders (managing staff, delegation, productivity, feedback, having difficult conversations etc.)
2. Agency specific training (client & account management, account development, sales, prioritisation, time management, managing challenging clients etc.)
Anywhere from 3-16 staff. My training is very interactive and participative so groups larger than 16 should be split into 2 separate training sessions.
Training delivers a set curriculum-based content (based on your specific needs) and is all about knowledge transfer. Whereas coaching (1-2-1 or group) focuses on the individual needs and explores how they can move forward using tools and templates to aid their learning and development.
I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 300 agencies to grow in a sustainable, profitable and enjoyable way.
MD, The Frank Agency
Our agency has a very specific growth target for the next three years. We engaged Rob to help us break down our target into manageable monthly actions, to sharpen our competitive edge and to crack the whip so that we remain accountable. It's still early days but already the sessions that Rob has chaired have yielded positive outcomes - most importantly an engaged management team who are focused on delivering a series of tasks towards fulfilling our quarterly targets and annual goal.
MD, Keen As Mustard Marketing
Rob ran the client & account management workshop with me and my team and as a consequence, helped us improve our client management and sell value rather than time. This has resulted in 3 major changes for us. Firstly, we have increased our fees. Our clients now understand the VALUE we bring so don't argue about price, and consequently we pitch with much more confidence!
A great investment of £2,500!
MD, Cherish PR
Rob has a wealth of agency experience so was the ideal person to lead some workshops on account management, having challenging conversations and ‘selling Cherish”. Rob also supported the business to define and embed their culture by creating a set of values and behaviours. He has personally supported me to create and communicate a clear vision and strategy for the business.