Supporting Digital Marketing Agencies
The challenges digital agencies face
If you run a digital agency then you will be focused on generating leads for your clients and helping them build their online presence. You goal is to delight your clients and keep them for the long term.
But are you allocating enough time to grow your agency in a sustainable way? If all your time is sucked up delivering exceptional client work then, at some point, your agency is going to fall over. To prevent this from happening, you need to dedicate enough time to create a visionary yet pragmatic plan, together with a robust set of products/services and a fantastic onboarding and retention plan for your customers. At the same time, you need to manage your team and watch the cashflow and profits, AND you have to fend over the competition!
Standing out in a crowded market
If you want to build a sustainable digital agency with a robust set of products/services and a loyal client base, you need a plan, a clear market differentiation and a fantastic sales & marketing machine that delivers a constant flow of new long term customers. Are you clear on how to do this and do you allocate enough time every month to work 'on your agency'? It may be a cliché but it’s so true.
If you would like to have an initial chat to me then book a FREE strategy call.
When should I use a Coach?
When you want to move your agency forward. Maybe you have hit a brick wall and want some support to break through it.
Remember, a sportsman has a coach with him all the time to focus his game, perform at his peak and help him achieve his goals. The same is true in your agency and for you.
According to a recent report published by gov.uk, companies that seek external support are 94% more likely to successfully grow.
How does the coaching process work?
I typically work with clients on a monthly basis. Face to face - I usually meet once a month for 2-3 hours. Online clients can be once or twice a month for 1-2 hours.
This is enough time to do some meaningful work but not so much that it becomes intrusive on your 'day job'. You get a set of notes from me with clear actions that you need to complete before our next session. You also get access to all the relevant tools and templates that will help move the coaching process forward.
How Long Do I need A Coach For?
Good question and it varies from client to client. Some clients need a specific piece of work completing and want a coach/mentor to help drive that forward, so it could be just for 6 months. Some want a trusted advisor by their side so the intervention can be longer.
A minimum time you should commit to is 3-months. This will allow us to do some meaningful work together.
About Rob Da Costa
I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 300 agencies to grow in a sustainable, profitable and enjoyable way.
Why Work with Rob?
MD, Artemis Marketing
Working with a coach who has started, grown and sold his own agency is worth its weight in gold. Rob 'got us' very quickly and understands the dynamics of wotking with an SEO agency.
He has helped us set our strategy, supported the leadership team to form and grow, and provided a great sounding board to give us confidence in the direction we are taking.
MD, The PPC Machine
I have been working with Rob since founding my business three years ago. I chose him thanks to a personal recommendation from a colleague who had worked with Rob and also because he had experience of running his own successful agency in the past. Rob's coaching has helped me gain clarity on how I want my business to develop and given me a clear sense of direction. I can also think of several occasions where Rob's advice has enabled me to win a client I would not otherwise have won and also to charge higher fees than I would otherwise have done. I genuinely believe my business would not be where it is today without Rob's input.
MD, SHED Research
As an established independent consultant, I was starting to get a seven-year itch. I wanted a clearer idea of where I was taking my business and I was struggling to articulate a vision for myself. That's when I came to Rob. He was invaluable. He made me consider my options and explore each in detail. It quickly became apparent which I was most passionate about. From there, he helped me clarify it in a meaningful way - so it would motivate my target market, and so it would be profitable. My new proposition has been a huge success and has led to fascinating new work with new clients. Rob has been a big part of making this happen.