Register Your Interest for The Agency Accelerator 2020
Trust me, you are not alone!
If all your time is spent delivering exceptional design work then, at some point, your design agency is going to fall over. To prevent this from happening, you need to allocate enough time to create a visionary yet pragmatic plan, focus on business development (and producing great pitches and proposals), together with a robust set of products/services and a fantastic onboarding and retention plan for your customers. Of course, you also need to manage your team, watch the cashflow and profits and fend off the competition by creating a clear niche and USP for your design agency.
Do you want every project you deliver to be a creative masterpiece, something you are super proud of? Yet this has to be countered against the need to ensure you are profitable and not over servicing your clients. So how do you balance one against the other? If you deliver exceptional work yet don't get paid for all you do, then you will end up a starving artist! Getting this right starts with winning the ideal client, and that starts with being clear about your niche and who you serve. There’s much to think about!
If you would like to have an initial chat to me then book a FREE strategy call.
We need to chat! A short answer to a very big question. Fundamentally you need to have a well written and communicated brief that is clearly understood by your team AND the client.
You need to measure and monitor time (but DO NOT report on time to clients!) to ensure you are profitable and get future quotes more refined.
I have worked with one-man bands and SME agencies. Because I ran my own agency, I not only understand the coaching best practices but have been in the trenches with you. Most of my clients are typically between 2 and 30 staff. That means I am usually working with the founder and /or senior team to help set a laser focused strategy, win new business and develop amazing talent in your team.
It all starts with a exciting and documented vision that is turned into quarterly strategies and monthly plans. This will guide you to make key decisions such as when to hire the next member of staff and also who your ideal client is.
You also need to ensure that you are allocating enough time to work on the future of your agency as well as delivering great creative work today.
I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 300 agencies to grow in a sustainable, profitable and enjoyable way.
Director, Mustard Marketing
We've been working with Rob for many years now and over that time he has acted as a 'north star', keeping us on track and guiding us through growing our business. Rob has helped us deal with many challenges, everything from being recognised as a valued partner to clients, to dealing with the inevitable HR headaches.
Rob's balanced advice has enabled us to make difficult decisions with confidence and has resulted in a more honed and profitable business
MD, The Frank Agency
Our agency has a very specific growth target for the next three years. We engaged Rob to help us break down our target into manageable monthly actions, to sharpen our competitive edge and to crack the whip so that we remain accountable. It's still early days but already the sessions that Rob has chaired have yielded positive outcomes - most importantly an engaged management team who are focused on delivering a series of tasks towards fulfilling our quarterly targets and annual goal.
MD, Ink & Dots
I went to Rob for coaching to help me decide which direction to take my business in. Rob applied a structured approach that enabled me to determine the best areas to focus on and the types of clients I should pursue. His advice was practical and easy to implement and he was a pleasure to work with. He was also an excellent sounding board when I had difficult decisions to make. I particularly valued the fact that he had previous experience in my sector. I have recommended Rob to friends and will continue to do so.