Register Your Interest for The Agency Accelerator 2020
If you run a content marketing agency, you will be focused on creating great content for your clients. But are you clear about your niche and how to stand out in a crowded market? And are you allocating enough resources to grow your agency in a sustainable way? If all your time is devoted to delivering exceptional client work then, at some point, your agency is going to fall over. And if you don't have a clear niche, you are going to get lost in the 'race to the bottom'.
To prevent this from happening, you need to dedicate sufficient time and resources to create a visionary yet pragmatic plan with a clear niche and focus on business development (and producing great pitches and proposals), together with a robust set of products/services and a fantastic onboarding and retention plan for your customers.
If you want to win profitable work that you love doing then you need to develop a clear niche. Let's face it, the content marketing space is crowded. Differentiating yourself by being the cheapest or promising undeliverable levels of service are sure-fire ways of being unprofitable and winning the race to the bottom. This is plainly not a good strategy so you need to develop a clear niche. Niched agencies will always be able to charge higher fees than a generalist. After all, you wouldn't go to your GP for knee surgery and you would most certainly pay more to a knee specialist than a GP to carry out the operation – and the same is true for your agency.
If you want to build a sustainable content marketing agency with a solid set of products/services, a clear niche and a loyal client base, you need a plan, a clearly defined market differentiation and a great sales & marketing machine that generates a steady flow of new long-term customers. Are you clear on how to do this, and do you allocate enough time every month to work ‘on your agency’? Have you worked out and committed to a clear niche?
If you would like to have an initial chat with me, please click on the link below & book a FREE strategy call.
Having run my own successful marketing agency before selling up, I know the sector very well. Not only that, but having worked with hundreds of creative, PR and marketing agencies (including for example, Edelman) over the past 14 years, I have seen what works and what doesn't. I want to help you define a clear niche, build sales & marketing plans that generate profitable new clients, retain them for the long term and recruit, develop and retain the best staff.
I think it is vital to niche your agency. A niche player will always win against a generalist. Do some analysis of your past work: The intersection of where you achieved your best results, where you made the most money and where you enjoy working will show you where your niche is. Have a read of my blog on this topic to learn more.
Many business owners think they should use a coach when their agency is not doing well but nothing is further from the truth. When you feel confident, that’s when you will be most willing to make an investment in the future of your agency and this is a great time to get some coaching support.
Think about an athlete – they use a coach to help them keep performing at their peak. The same should be true for your content marketing agency.
I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 300 agencies to grow in a sustainable, profitable and enjoyable way.
Owner, Pedroza Comms
Rob helped me move my pricing approach from a time-based model to a value-based model. It took a bit of convincing and courage but he was right to encourage me in this direction.
The impact has been HUGE and we have seen our profits increase by 66% in just 12 months.
MD, Liberate Media
I have been working with Rob since founding my business three years ago. I chose him thanks to a personal recommendation from a colleague who had worked with Rob and also because he had experience of running his own successful agency in the past. Rob's coaching has helped me gain clarity on how I want my business to develop and given me a clear sense of direction. I can also think of several occasions where Rob's advice has enabled me to win a client I would not otherwise have won and also to charge higher fees than I would otherwise have done. I genuinely believe my business would not be where it is today without Rob's input.
MD, PR Academy
Sometimes you need to take time out in a structured way to think about your business. It is very easy to get sucked into the day to day running and not have enough thinking time. By working with Rob, not only did we have that time, but it was structured and focused. Rob introduced us to useful models and approaches and helped us to think about how to shape the business.