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In my 14 years of being an agency business coach, I’ve come in contact with many different creative businesses. Time and again, I’ve seen that those agencies that understand how to properly manage client relationships consistently earn better profits, win (and retain) more of their ideal customers, and build a business that allows employees and owners alike to enjoy life outside the office too.
We train ourselves and our staff to be better at our jobs (e.g. design training, SEO training or "how to be a better writer") so why don't we give the same attention to developing skills around client and account management? Assuming as staff move up the agency ladder, they will naturally be good account managers is a BIG expensive mistake to make!
The cost of acquiring new clients can be 10 times that of keeping and growing an existing customer and the key to this is great account management, so if managing clients is part of your job and you are tasked with retention and growth of clients then download this FREE ebook on Improving your client management skills - it is a must read!
By the end of reading this eBook you will have 5 strategies for attracting & retaining your ideal clients and growing your agency in a sustainable way.
Rob has 30+ years of commercial business experience. After beginning his career by working in various blue chip companies, he took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years he grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, he sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, he has helped over 300 agencies to grow in a sustainable, profitable and enjoyable way.
Director, PR Academy
Sometimes you need to take time out in a structured way to think about your business. It is very easy to get sucked into the day to day running and not have enough thinking time. By working with Rob, not only did we have that time, but it was structured and focused. Rob introduced us to useful models and approaches and helped us to think about how to shape the business.
MD, The PPC Machine
I have been working with Rob since founding my business three years ago. I chose him thanks to a personal recommendation from a colleague who had worked with Rob and also because he had experience of running his own successful agency in the past. Rob's coaching has helped me gain clarity on how I want my business to develop and given me a clear sense of direction. I can also think of several occasions where Rob's advice has enabled me to win a client I would not otherwise have won and also to charge higher fees than I would otherwise have done. I genuinely believe my business would not be where it is today without Rob's input.
MD, SHED Research
As an established independent consultant, I was starting to get a seven-year itch. I wanted a clearer idea of where I was taking my business and I was struggling to articulate a vision for myself. That's when I came to Rob. He was invaluable. He made me consider my options and explore each in detail. It quickly became apparent which I was most passionate about. From there, he helped me clarify it in a meaningful way - so it would motivate my target market, and so it would be profitable. My new proposition has been a huge success and has led to fascinating new work with new clients. Rob has been a big part of making this happen.