How to avoid Feast or Famine
5 Proven steps to Escape the Agency Feast or Famine Cycle
A step by step guide on how to avoid the feast or famine cycle in your agency
Most agencies go through the “Feast or Famine Cycle” at some stage in their development. But it’s only through learning to break free of this cycle that you can take your agency to the next level, scale it to greater heights, and reduce the stress you face every day as an agency owner.
When you don’t have a full order book, you’re compelled to try everything you can to win new business. If you do the right things then the process of focusing on business development eventually brings you to a place where suddenly, all your time is taken up with delivering work to clients. For a little while, things are going great! Until projects end and the cycle repeats!
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A step by step guide on how to avoid the feast or famine cycle in your agency.
About Rob Da Costa
I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 300 agencies to grow in a sustainable, profitable and enjoyable way.
Why Work with Rob?
Director, PR Academy
Sometimes you need to take time out in a structured way to think about your business. It is very easy to get sucked into the day to day running and not have enough thinking time. By working with Rob, not only did we have that time, but it was structured and focused. Rob introduced us to useful models and approaches and helped us to think about how to shape the business.
MD, The PPC Machine
I have been working with Rob since founding my business three years ago. I chose him thanks to a personal recommendation from a colleague who had worked with Rob and also because he had experience of running his own successful agency in the past. Rob's coaching has helped me gain clarity on how I want my business to develop and given me a clear sense of direction. I can also think of several occasions where Rob's advice has enabled me to win a client I would not otherwise have won and also to charge higher fees than I would otherwise have done. I genuinely believe my business would not be where it is today without Rob's input.
MD, SHED Research
As an established independent consultant, I was starting to get a seven-year itch. I wanted a clearer idea of where I was taking my business and I was struggling to articulate a vision for myself. That's when I came to Rob. He was invaluable. He made me consider my options and explore each in detail. It quickly became apparent which I was most passionate about. From there, he helped me clarify it in a meaningful way - so it would motivate my target market, and so it would be profitable. My new proposition has been a huge success and has led to fascinating new work with new clients. Rob has been a big part of making this happen.