The 10-Step Selling SystemTo Win Higher Value Clients & Start Increasing Your Profits

Value Selling


"Agencies who sell their time or fixed project fees will continue to struggle to be profitable"

6 reason to download this eBook:

  1. Value based pricing will have an IMMEDIATE impact on your bottom line
  2. Clients buy outcomes not your time, so learn to price and sell this way
  3. You will learn 10-steps to implement TODAY that will start increasing profits TOMORROW
  4. If you are at capacity then I'll show you how to get more Profitable Without Hiring More Staff
  5. Value-based pricing makes you look different to your competition
  6. Selling value creates a more harmonious relationship with clients and a happier workforce!

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Value Selling

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If you sell your services based on time or project based fees, you devalue your offering, provide no real differentiation and open yourself up to discounting.  However, if you sell your services based on value, then you align yourself with your client and can charge more because they are now buying your creativity and strategy sand OUTCOMES rather than OUTPUTES and TIME.

This a big topic and I have spent many hours developing strategies to help agencies change the way they sell so that they move from being a time-based production line to a creative strategic partner with their customers. I have captured some initial thoughts in thie eBook.


About Rob Da Costa

I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 300 agencies to grow in a sustainable, profitable and enjoyable way.


Why Work with Rob?

Ann Pilkington

Director, PR Academy

Sometimes you need to take time out in a structured way to think about your business. It is very easy to get sucked into the day to day running and not have enough thinking time. By working with Rob, not only did we have that time, but it was structured and focused. Rob introduced us to useful models and approaches and helped us to think about how to shape the business.

Agency Accelerator
David Miles

MD, The PPC Machine

I have been working with Rob since founding my business three years ago. I chose him thanks to a personal recommendation from a colleague who had worked with Rob and also because he had experience of running his own successful agency in the past. Rob's coaching has helped me gain clarity on how I want my business to develop and given me a clear sense of direction. I can also think of several occasions where Rob's advice has enabled me to win a client I would not otherwise have won and also to charge higher fees than I would otherwise have done. I genuinely believe my business would not be where it is today without Rob's input.

Shed Research
Dan Young

MD, SHED Research

As an established independent consultant, I was starting to get a seven-year itch. I wanted a clearer idea of where I was taking my business and I was struggling to articulate a vision for myself. That's when I came to Rob. He was invaluable. He made me consider my options and explore each in detail. It quickly became apparent which I was most passionate about. From there, he helped me clarify it in a meaningful way - so it would motivate my target market, and so it would be profitable. My new proposition has been a huge success and has led to fascinating new work with new clients. Rob has been a big part of making this happen.