Interview with Jez Kay – The Importance of Authenticity
Does your business tell a story?
Are you being authentic while trying to sell your products or services?
Do you build empathy with your clients?
In this week's episode of The Agency Accelerator, I'm excited to have Jez Kay with me, a remote communications consultant who is going to talk to us about working in an authentic & empathetic way, it's advantages & disadvantages, along with a few tips that can help you along the way.
[01:19] What do remote communication consultants do?
[3:52] Another word of the moment is "Pivot", how has that impacted you?
[4:49] How do you tell a story in your business?
[6:29] Where does Jez stand in terms of developing online content?
[7:15] Rob’s failures while selling online.
[8:23] Validate your programs or courses before you start doing any development
[9:13] Today's topic, Authenticity!
[17:34] Importance of empathising with your clients
[19:15] Thoughts & Tips around authenticity by Jez, for agency owners.
[20:07] You learn far more from your failures than you do from successes
[21:32] Jez's one piece of advice that he would like to go back in time and give to his younger self.
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