Tag Archives for " Podcast "

Talking finance with Susan Boles from ScaleSpark

Today, I want to dig deep into some of the decisions you make early on in your agency that can have a HUGE effect on how your business develops in the future. We will be discussing:

Do you charge hourly or do you use value-based pricing?

Do you make sure you and your team use time tracking?

Are you sure you are making the best use of your time?

In this episode I am delighted to be joined by Susan Boles, virtual CFO and owner of organisation, Scale Spark.

We are going to be discussing all of the above and everything else in between to help you be sure you’re running a resilient and efficient agency.

[02:02] What are the common types of challenges most agencies seem to have?

[06:41] Your money mindset will have a HUGE effect on you and how you run your business. You may find that this is something you have to address, in order for you to reach your full potential as an agency owner. 

[09:25] People tend to structure their agency based on their experience as an employee at previous agencies. Why is this a problem?

[14:03] “Why are you doing it that way?”

[16:18] Let’s dig deeper into package pricing and the importance of tracking your time. 

[24:40] When you have data about how long a task takes, you can start to find more efficient ways of doing those tasks!

[27:48] Susan gives her 2 top tips for new agency owners.

[29:38] If Susan could go back in time and give herself some business advice, what would it be?

Resources 

ScaleSpark website 

LinkedIn

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Scaling and succession planning with Pietro Ranieri

Today’s guest just so happens to be the first EVER employee I hired in my agency CIT, many years ago!

Pietro Ranieri worked at my agency for 9 years before leaving to set up on his own and I wanted to get him on the show to discuss his journey from freelancer to running and growing an agency, and to the point of selling his agency.

He went on to buy his agency back (we discuss why!) and he now has a number of offices around the world!

If you’re thinking of making the move from freelancer to agency owner, or if you’re thinking of scaling and maybe ultimately selling your agency, then this episode is for you.

[05:26] What made Pietro make the switch from freelancer to agency owner? With most of his clients based in the US, Pietro had become somewhat of a night owl which lead to an unhealthy and lonely lifestyle…

[09:37] Ranieri has a clear niche in consumer electronics, which has worked well for his agency as everyone knew they are the “go-to” experts. But what happened when he took on clients from outside of his area of expertise?

[16:22] Are you running a proper agency, or do you just have a bunch of assistants working for you? If you want to scale, you need to be able to step away from doing the client work.

[20:37] If you’re really looking to scale, it’s important you learn to distance yourself from the being the first point of contact, so the clients don’t become attached to you. Pietro and Rob delve into WHY this is so important and HOW to go about it.

[25:59] The process of selling your agency can be a very long and draining process. If you want to sell your agency, you need to know what to expect and how to properly prepare for it.

[35:15] if Pietro could go back in time and give himself some advice, what would it be?

For more info on Pietro's agency, Ranieri Communications, visit the WEBSITE.

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

The Self-Managed Agency

Imagine having an agency that runs itself.

No more slogging over client work day in, day out. No more 15-hour days to ensure you meet the next deadline. No more dealing with multiple clients all wanting to speak only to YOU.

This is something many agency owners dream of yet fail to achieve. However, if you really want an agency that runs itself, it most certainly is possible and I’m going to show you how to do it:


[02:01] If your hourly rate is £150 and you’re doing tasks below that level, you need to start delegating these and focusing only on the tasks that at level of your hourly rate or higher.

[03:51] You need to build your brand to be your agency not just “you”.

[06:23] Why you absolutely must hire the very best people you can afford, and not just a bunch of assistants.

[07:49] How building a management team as soon as possible will make it easier to move your agency forward.

[08:55] There is an art behind being a super effective delegator and learning this is so important if you want your agency to grow to the point of not needing you! Make sure you download my free e-book on delegation HERE.

[10:37] Do you have a plan that you visit every day to ensure you’re always moving your agency forward?

[13:00] You can’t build an extension on your house without foundations as the extension will fall down. Similarly, you can’t grow an agency without getting the fundamentals right.

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Video Production with Laura Evans

Video content is dominating the world right now, but for so many of us (myself included for a long time!) the thought of getting in front of the camera can put us into a cold sweat!

Laura Evans runs a video and podcasting company called Let’s talk Video Production and I was super excited to have her as my latest guest on the Agency Accelerator Podcast.

We are going to be talking all things video and podcasting and why you should seriously think about adding these into your marketing strategy, if you haven’t already done so.

[3:49] Me and Laura both have experience of being made redundant but this can sometimes be the best thing to happen to you!

[6:20] Laura explains why businesses ought to be using video as part of their marketing strategy. Many of us are still fearful of this, but both videos and podcasts can be a great way of building a relationship with your audience, so it’s important to try and overcome this fear. Remember, it’s not all about you, it’s about your audience and the value you can bring them!

[11:25] Different methods work for different people when recording videos. Whether you use an autocue, post-it notes or you just wing it, do what works best for YOU.

[13:17] Laura gives some great tips for someone planning on recording a 2-3minute video on their own (without a production company!) including some awesome affordable gear suggestions.

[20:40] What is the ideal video length can how can video content help with your SEO?

[25:54] Podcasting is great for visibility but can it help you get more clients? 

[32:50] If you could go back in time and give your younger self some business advice, what would it be?


To find out more about Let’s Talk Video Production and their services, visit their website or email Laura at [email protected]

Links Mentioned In The Ep:

Starting Video Production With Low Costs

Microphones for starting your podcast


Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Why you should embrace failure with Miha Matlievski

What an incredible story my next guest has!

I am joined by Miha Matlievski today, who talks about his business failure and how he rose from the ashes, even after losing absolutely everything in a very short space of time. We also discuss mindset and emotional intelligence, and how you absolutely must have these both in check, if you are to succeed as an entrepreneur.

[01:45] A quick history of Miha…. He built up 4 successful businesses and a personal net worth of over $15million. However, this all came crashing down in 2009 after a phone call from his bank. He very suddenly found himself with no businesses and debt of $5 million. However, despite such a huge blow and even thinking of suicide for a while, he kept on fighting, built up a new successful company and is now known as “The Fail Coach”.

[08:39] Miha realised that a big reason he lost everything so suddenly was because his businesses had no foundations, so when the crisis came, he had nothing to fall back on.

[11:30] Miha discusses how he bounced back from learning how to be present. Mindfulness and emotional intelligence played such a huge role in his resurrection.

[16:22] It’s only when you take full responsibility for your failings that you will begin to succeed and remember….nothing magical ever happens inside the comfort zone! 

[23:22] We discuss the importance of emotional intelligence as an entrepreneurial business owner and why most entrepreneurs make it harder for themselves by not asking for help, when it’s usually right in front of us.

[27:57] What advice would Miha give to someone just starting out or looking to scale their existing business? Hint… be very careful of these so called “gurus”…

[37.18] If Miha could go back in time to give his younger self some advice, what would it be?

To find out more about Miha, visit his LinkedIn profile or go to his website.

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Using video in social media with Ian Laurie

Standing out from the crowd when it comes to marketing your business is getting harder and harder these days and posting the odd blog just isn’t enough anymore.

So, in this episode I’m joined by Ian Laurie of Snow Digital Media and we are going to be looking at the importance of adding video into your marketing strategy, in particular using it on LinkedIn.


[02:50] Ian shares his journey of running his own business and discusses the dos and don’ts of running your own agency. It can be “lonely at the top”. Ian shares his experiences of working with business partners. You obviously have to have shared values and make sure you’re on the same page otherwise it won’t work, so how did Ian find the experience?

[08:24] Ian remembers what it was like to experience the peaks and troughs of running your own business, especially near the beginning.

[11:00] Why should video be part of a marketing agency’s strategy and why is LinkedIn the platform we should be focusing on right now?

[15:08] Is it ok to post video content using a third party app or should we only post natively?

[17:01] Ian discusses the ideal length and content for a video on LinkedIn and he reminds us why we need to make sure we grab the audience’s attention within the first 5 seconds.

[24:00] Ian loves video podcasts. They are the perfect for creating lots of small pieces of content from one big piece of content.

[27:24] So… that‘s all good and well talking about how to do videos, but how do you get BETTER at doing them? 

[29:53] Rob asks Ian what advice would he give his younger business self?

 

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Why are we all so scared of public speaking? Interview with Steve Bustin

Fear of public speaking is an incredibly common phobia and affects around 75% of the population. As business owners, many of us (no matter how much we hate it) are unable to avoid public speaking situations thanks to meetings or presentations – in fact it’s a crucial part of building our agency. So wouldn’t it be a lot easier if we could learn to cope with it a bit better, or even crazier….learn to enjoy it?

In this episode of The Agency Accelerator, I am joined by award-winning keynote conference speaker Steve Bustin, who is going to be sharing some great tips and advice on how we can improve our own public speaking, better prepare for it and ultimately, not be so terrified by it!

[1:14] Steve has a very colourful business background and his passions and focus have evolved over the years. Starting as a BBC journalist, he then went into PR before realising what his true passion was: speaking and training others how to do it well.

[7:10] Let’s unpack some of the interesting points Steve just mentioned about his past experiences including being led by opportunity and the effects that losing a big client can have on your business.

[9:36] Steve discusses the Sunday night blues and how life is too short – and what to do about it

[11:23] There is a trend of people moving away from the retainer model within agencies. Could this be a good thing?

[13:35] Rob asks Steve why he thinks public speaking is the second biggest fear after death! Why do we care so much what people think of us? Steve also explains why we need to train our staff with the skills to be great leaders and that includes learning how to be a great speaker.

[20:41] Steve shares how he helps people overcome their fears of public speaking and he explains why you’ve got to have passion for whatever your talking about, otherwise how do you expect your clients to be passionate about it? And we must remember, we all present differently and that’s a good thing!

[23:18] Rob takes us back to a workshop he hosted and the importance of managing your ‘internal dialog’. Also, why do so many of us never rehearse our presentations before the big day? Surely this will help to get rid of so much of the anxiety we feel before speaking?!

[27:31] What is the perfect structure of a presentation? Why does great structure tend to revolve around just 3 main arguments? And how can you grab the audiences’ attention?

[34:00] Rob asks Steve what happens if you can see people yawning in the audience during your presentation? Does this mean you’re too boring and should stop right now?!

[37:40] Steve gives 3 brilliant top tips for improving your own public speaking

[44:56] Rob asks Steve: “if you could go back in time and give your younger self some business advice what would it be?”

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Surviving and thriving in these challenging times

The Coronavirus has disrupted the entire world in ways we haven’t seen since WWII. Chances are your own business has been affected, whether it’s the amount of clients you now have or the fact you and your whole team are now working remotely.

In this episode I want to discuss 5 key areas that you need to work on in order to not just survive the virus, but thrive. They are; mind-set, serving your audience, pivoting where necessary, sales and marketing and the importance of having a strategy.

[1:45] You need to make sure you have the right mind-set if your agency is going to survive this pandemic. Remember, people are still spending money. It’s your own self-limiting beliefs that tell you otherwise. Identify your priorities for the week and write them down. When you have a plan you have a sense of control.

 

[09:20] How can you best keep serving your audience? If your business is genuinely helping people, then they need to hear about it!

[11:59] You can pivot your business in three ways; offering, price and message. Which one is best for your business?

[20:52] Should you be marketing your services at the moment or is this in bad taste?

[24:15] You need to have a strategy, and this is probably going to look different to what it did a couple of months ago. 

Subscribe & Review 

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Links mentioned: 

PRODUCTIVITY EPISODE LINK

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Why niching your agency is so important

In this episode, I focus on something very close to my heart – the importance of niching.

Agencies that have a clearly defined niche massively outperform those that don’t in almost every way: revenue, customer retention, employee satisfaction, and in the quality of their client relationships (because prospects see you as the expert, not just as a supplier).

A big statement to make? Sure - but I know it’s accurate because I’ve lived it. Niching my agency allowed me to triple my profits inside 6 months and I’ve helped so many other agencies to substantially grow their profits after doing the same thing.

So if you run an agency and you’re still on the fence about whether or not niching is right for you, keep listening:

[01:37] Why is niching so important and how did it work for me and my agency?

[05:28] If you don’t niche, you can differentiate on two things – price and/or service. But is that really wise?

[07:40] How exactly do you find your niche? Grab a pen and paper for this bit!

[11:40] Here are the 2 key learnings to help you create your niche, serve your audience well and enjoy a profitable agency.

[15:47] Once you have found your niche, commit to it!

[17:33] One of my pet hates is when I see an agency website that is all about them and not the client. Your potential clients don’t care about you, they just want to know how you can help them. Make sure your website is about your client, NOT you!

FREEBIE – Defining Your Niche

Subscribe & Review 

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Agency copywriting with Roland Gurney

In this latest episode, I am joined by Roland Gurney of copywriting company, Treacle.

Treacle helps creative and digital agencies clarify their position and messaging.  Whilst we are of course going to be discussing all things copywriting (like how to improve your own website’s copy and if business blogs still have a place in today’s world) we are also going to look at the importance of niching and see how it totally transformed Roland’s company!

[02:23] Roland discusses his journey into running his own agency and how he has niched Treacle, the benefits and explains why it doesn’t have to be so scary.

[10:17] Rob asks Roland How important good content is for an agencies overall marketing. We are all busy trying to make our clients look good but agencies need to ensure their own websites are great too!

[14:35] What are Roland’s top bugbears about agency websites?

[20:05] What are the current trends in copy and how have they changed over the years?

[22:03] Roland shares his top tips for writing great copy.

[27:09] Rob & Roland discuss the importance of business blogs and how they can help your business to stand out. The more you niche your business, the more they will resonate with potential clients!

[34:54] If Roland could go back in time, what advice would he give himself?

 

Subscribe & Review

Are you subscribed to my podcast yet? If you're not, please do

so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people

to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob


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