Tag Archives for " Podcast "

How much time do you spend servicing clients?

Client Servicing

How much of your time do you spend servicing clients?

If you feel you have no choice but to spend most of your time in ‘client service mode’, and if you believe if you don’t, you won’t retain your customers, then you will not have time to focus on the future of your agency (e.g. business development, strategy, marketing etc) because you are at the beck and call of your clients.

Infact, you're caught up in the Client Servicing Hamster Wheel of Doom (CSHWOD) and you need to find a way to get off it and do something different, and that starts with changing your mindset.

In this week's episode of The Agency Accelerator, I explore how, as an agency owner, your time needs to be split into 3 ‘buckets’ that will enable you to serve your client’s needs, focus on driving your agency forwards and have enough time to run your agency.

[1:02] The Self-Running Agency Implementation Group: Open for enrolment. Find out how you can join fellow agency owners in the journey to building an agency that is less dependent on YOU!

[3:36] How much time are you spending servicing clients? Probably too much!

[4:23] How to avoid the dreaded Famine & Feast Cycle. No one wants to end up in famine trough where we make bad decisions such as discounting or taking on the wrong type of client

[6:25] Learn how to split your time into 3 buckets: REVENUE, STRATEGY & ADMIN and what should your split be?

[8:22] Having the right mindset will help you get off the dreaded CSHWOD!

[10:55] What is your notional hourly rate? An important discussion to get your pricing right and hit your profit targets

[12:13] Why you should dedicate time on building a robust strategy for the future of your agency

[13:04] Defining your niche

[14:18] Identifying your target audience

[14:39] Build a great marketing campaign

[15:14] The Self-Running Agency Book

[15:39] A piece of advice: Do a few sales & marketing tactics. really well and consistently, don’t get seduced by ‘shiny new object syndrome” You are always the best salesperson for your agency

[16: 59] Guide on how to split your time across REVENUE, STRATEGY & ADMIN – where are you today and where do you want to be?

[18:20} The benefits of getting your time split right

Come and join us in The Self-Running Implementation Group

Download The Self-Running Implementation Book

Learn more about "notional hourly rate"

Learn more about famine & feast cycle

Read more about how you can define your niche

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Online events & augmented reality with Marc Convey

As we move towards the “new normal” post-pandemic, organisations have become more accustomed to doing business online rather than in person.

But what does the future of events look like? Will they remain online or move back to in-person events?

In this episode of The Agency Accelerator Podcast, I'm excited to have Marc Convey, Managing Director of 23 Digital, a video production agency that creates digital content using films, virtual reality & animation

We're going talk about the evolution of online events and how companies are using augmented reality to grow their business.

[0:53] Introducing Marc Convey, Managing Director, 23 Digital, is a video agency that creates digital content using films, virtual reality & animation.

[1:47] How has 23-Digital fared during the pandemic, what changes did they make to not only survive but thrive?

[8:30] Biggest challenge faced by Marc working on AR projects.

[15:03] Environmental impact of doing events live.

[15:36] How do you replicate networking or being around people in a virtual environment?

[18:37] The future of videos in marketing.

[20:06] How businesses are going to use augmented reality moving forward.

[23:59] Marc's one piece of advice that he would give to his younger self.

[25:16] Where can you find more about 23 Digital.

Marc's Linkedin profile

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Remote working – what’s next?

Remote Working

As we come out of the pandemic, is working from home going to continue to be the norm and if so, how do we continue to focus & motivate staff?

COVID-19 has brought about a change in the work culture, with people having to adapt to remote working. Some of us have thrived while others have struggled.

In this short episode of The Agency Accelerator Podcast, I discuss how this pandemic has impacted our work (with some surprising stats) & share some ideas that my clients are using to keep their teams focused, energised and accountable.

[1:16] Working from home: Has it been a benefit or curse?

[2:21] Some interesting stats about remote working.

[3:28] Tips to help your team thrive while working from home.

[6:36] I share some great ideas that members of my The Self-Running Agency Implementation Group have implemented.

[7:14] Tips to keep your team motivated whilst working remotely.

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Diversity and Inclusion – in conversation with Chico Chakravorty

Diversity & Inclusion

The 'Black Lives Matter' movement has brought the issue of diversity and inclusion to the forefront of many conversations. Business, big and small, are starting to consider how Diversity & Inclusion (D&I) should impact their workforce.

In this episode of The Agency Accelerator Podcast, I'm excited to have Chico Chakravorty, D&I consultant and Founder of Doing Diversity Differently. In this fascinating conversation (where I learned a lot!) we talk about how to approach & integrate D&I in our organisations.

We also explore how we, as agencies, should be advising our clients on D&I in their campaigns, and the importance of doing so authentically. To bring this to life Chico shares some real-life examples (both good and bad).

[0:55] The Self-Running Agency Book - Grab your FREE copy

[1:46] Introducing Chico Chakravorty, D&I consultant and Founder of Doing Diversity Differently.

[5:55] How should we as agency owners advise our clients on diversity & inclusion

[9:28] Is it the responsibility of an agency to highlight the in-authenticity of diversity being portrayed in campaigns?

[11:20] Example: Marks & Spencer launched a sandwich called LGBT

[14:25] Example: Tesco

[16:07] What is the meaning of "White Privilege"?

[17:23] The "Black Lives Matter" movement: How should businesses contribute to the cause?

[23:00] The two important elements of diversity

[26:59] Chico's one piece of advice that he would like to go back in time and give to his younger self.

[28:48] The best way to connect with Chico.

Website - https://doingdiversitydifferently.com/

Email - [email protected]

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

5 pieces of advice I would give my younger self

5 pieces of advice I would give my younger self

Do you ever look back and wish you had done a few things differently when you were just starting out running your agency?

This week's episode of The Agency Accelerator Podcast is going to be slightly different. It is the first in an occasional series of ‘5s’ and in this episode I will be sharing 5 tips that I would give to my younger self, who is just starting out his agency, if I could go back in time.

Obviously, I can't really time travel, but I can share these tips with you in the hope they will help you build & grow your agency.

[1:24] Back to the future: 5 tips to my younger self

[2:06] Have a plan to stay in control and bring everyone along with you: vision -> strategy -> action plan

[6:03] Grow your agency, build a team.

[7:59] Don't be led by money, be led by purpose.

[10:23] Get your pricing right - Value pricing/selling methodology

[13:06] Succession planning: The Self-Running Agency

[15:20] The Self-Running Agency Book

Download The Self-Running Agency Book for FREE

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Flexible working with Grant Jennings

Flexible Working

How have you found flexible working hours during the pandemic?

Has working from home impacted your productivity negatively or positively?

In this episode of The Agency Accelerator Podcast, we're talking all about flexible working with Grant Jennings, who is the Owner of Creative Blend, a digital marketing agency.

[1:07] What is Creative Blend & how is it different from other digital agencies?

[4:55] How has Creative Blend adapted to the’ new normal’ of flexible working hours?

[11:21] Tools recommended by Grant to help maintain accountability & project management.

[12:56] How to deal with resistance from clients when implementing new tools

[15:36] Tools recommended by Grant to use when working remotely.

[16:32] Impact of remote working on productivity.

[25:55] Grant's one piece of advice that he would like to go back in time and give to his younger self.

Contact details for Grant

Website: www.creative-blend.co.uk Linkedin: linkedin.com/in/gjenningsuk

Grant is also a trustee of local charity Whoopsadaisy who support babies and children (12 months to 12 years) with movement disorders such as cerebral palsy.

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

How to build an email sales funnel

How to build an email sales funnel

Have you been struggling to build your email list?

Would you like to build an automated lead generation system?

Well I have some answers for you in this week's episode of The Agency Accelerator Podcast, I talk about the importance of email sales funnels and how you can build one, along with some great tips that can help you nurture and grow your email list.

[0:45] Importance of Email Marketing.

[2:10] Why you should be focusing on Email Marketing.

{03:35] It's never too late to start building your email list!

[5:17] Be context specific with your content to generate lots of email sign ups.

[6:26] Website pop ups are great but use them effectively to capture email addresses.

[7:44] How to nurture your email list.

[10:31] Getting the balance right between providing value added content & driving sales through your emails.

[12:32] Importance of email sales funnel strategy.

[15:35]The importance of sending personalised emails

[18:17] Nurture your subscribers through 3 stages of email sales funnels

To know more in detail about email sales funnel, download my ebook.

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Interview with Dan Englander – New Businesses & Lead Generation

Episode 29 - Dan Englander

DID YOU KNOW?

Building your agency based on referrals is like jumping into cold water!

Also, if you think Lead Generation is nothing more than picking up the phone and setting up meetings, then you're wrong!

In this week's episode of The Agency Accelerator, I'm excited to have Dan Englander. He is the CEO and founder of the Sales Schema, a lead generation firm for boutique ad agencies, and a fellow podcast host of the Digital Agency Growth Podcast. He is also the author of Mastering Account Management, the B2B sales blueprint.

We are going to be talking about new businesses and lead generation

[0:47] Introducing Dan Englander.

[2:10] What does Sales Schema do?

[4:01] My conversation with a potential client that built their business based on referrals.

[4:48] Building your agency based on referrals is like jumping into cold water.

[5:43] Dan's advice to agencies that have realised that relying on only referrals isn't going to be enough to help them grow.

[7:42} Importance of niching.

[9:08] Why are agencies today scared to commit to Niching?

[12:41] The question you need to ask yourself to find your niche.

[13:54] Dan's point of view on the impact of ongoing pandemic on businesses.

[19:28] Importance of Email Marketing.

[20:39] Under appreciated facts about B2B sales & marketing.

[21:14] Importance of having an authentic approach across all communication mediums.

[24:08] Getting under the skin of your clients. 

[27:08] When your clients ask for ‘A’ but they actually need ‘B’!

[31:55] The biggest ingredient for a successful business is consistency.

[33.38] It takes 13 months for someone to come into my world, learn with me and to buy from me. 

[38:01] Dan's one piece of advice that he would like to go back in time and give to his younger self.

[39:04] Where can you find out more about Sales Schema?

For more info on Dan's agency, Sales Schema, visit the website.

Also to learn more about niching, you can download my e-book 'Defining Your Niche'.

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Business Development Strategies

Business Development Strategy

Are you struggling to convert leads into prospects, and prospects into customers?

Have you depended on referrals & word of mouth as your only source of generating new business? It might seem like an easy way to win clients, but there are some major flaws to it too (as have been highlighted during this pandemic!).

In this week's episode of the Agency Accelerator Podcast, I talk about why relying on referrals & word of mouth as your major business development strategy can be a fatal mistake, and talk about some key proactive marketing & business development strategies you should always be focusing on.

[1:58] The two major flaws about relying on just referrals or word of mouth

[3:19] Understanding Your Target Niche

[3:54] Identifying your Ideal Target Customers

[4:19] Marketing advice to agency owners

[6:32] Moving your audience through 3 stages of getting to know, like and trust you to buy from you

[7:39} Recognising that the Sales Cycle rarely very short

[8:27] Creating Value-Added Content

[9:35] Taking a Value Selling Approach

[10:11] Converting Leads to Customers

[11:51] An idea for a re-engagement campaign with past clients to generate some immediate business

[13:13] Using LinkedIn as an outreach platform

[14:39] Interviewing Dan Englander in the next week's podcast

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Interview with Jez Kay – The Importance of Authenticity

Does your business tell a story?

Are you being authentic while trying to sell your products or services?

Do you build empathy with your clients?

In this week's episode of The Agency Accelerator, I'm excited to have Jez Kay with me, a remote communications consultant who is going to talk to us about working in an authentic & empathetic way, it's advantages & disadvantages, along with a few tips that can help you along the way.

[01:19] What do remote communication consultants do?

[3:52] Another word of the moment is "Pivot", how has that impacted you?

[4:49] How do you tell a story in your business?

[6:29] Where does Jez stand in terms of developing online content?

[7:15] Rob’s failures while selling online.

[8:23] Validate your programs or courses before you start doing any development

[9:13] Today's topic, Authenticity!

[17:34] Importance of empathising with your clients

[19:15] Thoughts & Tips around authenticity by Jez, for agency owners.

[20:07] You learn far more from your failures than you do from successes

[21:32] Jez's one piece of advice that he would like to go back in time and give to his younger self.

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

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