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Interview with David Miles of The PPC Machine

Da Costa Coaching Podcast

Welcome to The Agency Accelerator’s sixth episode, hosted by agency coach and online educator, Rob Da Costa. 

In this episode, Rob is joined by guest David Miles of The PPC Machine and they cover the world of PPC marketing and how it is changing.

David also discusses how and why he niched his agency.

So make sure you tune in, because Rob and David have some incredibly valuable tips to share with you in this episode.

 

[1:07] David discusses his background and how he ended up creating and building The PPC Machine. SEO and PPC (pay-per-click) have changed significantly over the years and The PPC Machine has to ensure they keep up to date so they are able to help their clients the best they can.

[4:58] How can you as an agency use pay-per-click to generate more leads? David shares some very handy tips and different approaches you can take to save money but keep results coming in. He also reminds us of the importance of sharing value-added content with your audience to help ensure that they come back to you, when they are ready to buy.

[08:11] Is it a good idea to stop running PPC when your site’s SEO kicks in?

[11:46] Why should we outsource PPC when surely we can just do it ourselves? David discusses some interesting points about Google and how setting up a campaign can look easier than it actually is (more money for Google, less money for you!)

[14:42] Rob and David discuss the value of delegating and the different approaches you can take with this, including delegating internally to junior members of staff.

[17:15] How can we compete with our PPC competitors without paying out ridiculous amounts of money each month?

[19:30] Businesses need to remember that PPC leads can be very different to more traditional leads, as they tend come in at the very top of the sales funnel (i.e they don’t know anything about you). David tells us how he helped a Dental practise change their approach with PPC leads to turn more of them into new clients.

[21:30] The PPC industry is always changing. David predicts what he thinks is going to happen in the next few years.

[24:24] How and why did David and PPC Machine choose their niche? 

[34:01] How can we find out more about the PPC Machine?

Subscribe & Review 

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Find out more about David and The PPC Machine

Interview with Sally Alexander of Ambleglow

Da Costa Coaching Podcast

In our first podcast interview, I am joined by my very first guest, Sally Alexander. Sally is currently the Client Services Director but soon to be Managing Director of education-focused marketing agency, Ambleglow. 

We discuss how Ambleglow has repositioned itself from an education focused ad agency to a full service marketing agency.  Listen to the full episode here.

Sally gives some brilliant tips and advice so if you run a marketing agency (no matter what niche is), make sure you tune in as you will take away a lot from this episode!  Show notes below.

[0:58] Sally discusses Ambleglow’s background. Ambleglow’s main focus in education was always within recruitment marketing. You may be aware that there is a huge teacher shortage here in the UK, meaning it’s more important than ever for schools to get their recruitment marketing right. However, with the rise of employment-related search engines such as Indeed, a lot of schools now decide to simply recruit new staff themselves, without the need for agencies. Ambleglow have therefore broadened out their niche to include additional services for their education audience where there is still a big demand.

[5:40] I talk about the value of being a niched agency and why Ambleglow were right to broaden out their services whilst still remaining within their niche. Sally discusses all of the core services Ambleglow now offer and how they go about actually selling their business to potential clients. 

[9:30] Many businesses might be great at what they do but so many of them are still poor at marketing themselves. Ambleglow were aware of this and so made a great decision when they decided to invest in bringing in a marketer to work on their outbound marketing with them. Sally shares some more tips that have helped their company remain a successful player, even in these challenging times. 

[11:31] Sally discusses the mistakes they made within Ambleglow’s marketing and the key learnings they took away from these.

[13:45] What does the future hold for Ambleglow? 

[15:06] Sally discusses some of the outbound marketing strategies that work well for Ambleglow, including LinkedIn and creating more value-added content to build more awareness and trust. Remember, when your audience KNOW, LIKE and TRUST you, they will be much more likely to buy from you.  

[19:00] Sally gives her final bits of advice to give to other marketing agencies to help them grow. 

[20:45] I ask Sally, “if you could give your old self some advice what would it be?”

[22:15] Let’s look at the 5-key takeaways from this episode.

Find out more about Ambleglow

If you’d like to find out more about Ambleglow and their services, check out their website or follow them on: LinkedIn, Twitter and Facebook.

Subscribe & Review 

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Starting The Year With A Positive Mindset

mindset

In this first podcast of the year, I talk about the power of a positive (and negative) mindset and how this can, quite literally, make or break your business. 

Mindset is not just some wishy-washy trend that comes and goes like a lot of the health and wellness fads these days because I guarantee you, behind every successful business is an entrepreneur with a winning positive mindset.

I’ll be discussing exactly what mindset is and how your thoughts directly influence your actions and behaviours. 

I will also be teaching you 8 amazing strategies to grow your business with a positive mindset.

So tune in, because you’re going to come away from this episode with a lot of incredibly important tools and tips to implement into your own growth and development. 

[02:15] Thoughts lead to feelings that lead to actions or behaviours. This is known as the cognitive triangle. If you want to change your behaviour, you have to change your thoughts. 

[03:28] The law of attraction isn’t just as simple as sticking a picture of your dream car on your fridge and it magically appearing. However, positive thoughts really do influence positive behaviours that in turn, attract positive outcomes (and vice versa). The law of attraction is very real!

[4:53] Mindset and growth - You must learn to stretch yourself outside of your comfort zone in order to grow. There are three areas of your comfort zone (comfort zone, fear zone and learning zone). If you can learn to step outside of your comfort zone and into your learning zone, this is where you will start to acquire new skills and deal with challenges head on. 

[6:44] Play small, stay small – If you think you’re not good enough to get better clients, you won’t.

[8:30] Mindset in your marketplace – Why confidence in yourself and the service you offer is key.

[9:54] Mindset and pricing – If you have the right mindset, you will learn how to confidently charge what you know you’re really worth.

[11:30] Mindset and teams – A leader with a strong, positive mindset is not threatened by recruiting the very best staff that they can afford. 

[12:33] Mindset and learning – Having a positive mindset will enable you to quickly react to changes in the market and efficiently deal with any curveballs that are thrown your way.

[14:15] 8 strategies to grow your business with a positive mindset

[14:20] 1. Keep learning and learn from your mistakes 

[17:22] 2. Get someone to coach you who has “been there, done that”

[18:16] 3. See failure as an opportunity to learn

[20:13] 4. Ensure you maintain a good work/life balance. 

[21:41] 5. Start and end your day in a consistent manner

[22:57] 6. Learn to listen to your instincts 

[24:29] 7. Keep reinventing and evolving yourself 

[25:10] 8. Keep revisiting your vision to stay connected to it

If you would like to grab free mindset guide outlining these points in more detail, simply click here.

Finally, make sure you download these great resources to help you achieve the winning mindset:

If you enjoyed this podcast, please share it and consider leaving a review.

Podcast Bonus episode 2: My Top 20 Productivity Tools of 2019

Podcast

Welcome to The Agency Accelerator’s second episode, hosted by business coach and online educator, Rob Da Costa.

In this podcast, I discuss the importance of making each and every hour as productive as possible by utilising a range of brilliant tools and apps that will save you HOURS each week.

Remember – Ditch it, Delegate it, Defer it, Do it, or…..automate it! We are focusing on the automation part in this podcast. We are talking all things productivity.

So I am going to cover 20 of my favourite tools. In case you want to skip forward, here is a handy timestamped guide for each tool:

  1. 3.07: LiveWebinar
  2. 4.29: Loom
  3. 5:56 YouTube and Vimeo
  4. 7.33 Autocue & other video equipment
  5. 11.10 Canva
  6. 11.54 Designrr
  7. 14:01 TinyJpg
  8. 14:24 Thrive Architect
  9. 16:46 ConvertKit
  10. 17.39 DuxSoup
  11. 18.48: RocketReach
  12. 19:15 Hunter.io
  13. 19:53 Buffer
  14. 20:29 DripScripts
  15. 21:30 Google Drive
  16. 22.26 Marvin
  17. 23.39 Toby
  18. 24.54 AppSumo
  19. 25.59 Xero
  20. 26.33 ReceiptBank

If you would like a hardcopy of this podcast, you can grab a copy of my top 15 tools cheatsheet which includes more details and links to all the tools mentioned. Grab your copy by visiting https://www.dacostacoaching.co.uk/download-1

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I have some super exciting & value-added episodes in the pipeline so if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes/Apple Podcasts.

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes/Apple Podcasts too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!

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