Tag Archives for " niche "

Why niching your agency is so important

In this episode, I focus on something very close to my heart – the importance of niching.

Agencies that have a clearly defined niche massively outperform those that don’t in almost every way: revenue, customer retention, employee satisfaction, and in the quality of their client relationships (because prospects see you as the expert, not just as a supplier).

A big statement to make? Sure - but I know it’s accurate because I’ve lived it. Niching my agency allowed me to triple my profits inside 6 months and I’ve helped so many other agencies to substantially grow their profits after doing the same thing.

So if you run an agency and you’re still on the fence about whether or not niching is right for you, keep listening:

[01:37] Why is niching so important and how did it work for me and my agency?

[05:28] If you don’t niche, you can differentiate on two things – price and/or service. But is that really wise?

[07:40] How exactly do you find your niche? Grab a pen and paper for this bit!

[11:40] Here are the 2 key learnings to help you create your niche, serve your audience well and enjoy a profitable agency.

[15:47] Once you have found your niche, commit to it!

[17:33] One of my pet hates is when I see an agency website that is all about them and not the client. Your potential clients don’t care about you, they just want to know how you can help them. Make sure your website is about your client, NOT you!

FREEBIE – Defining Your Niche

Subscribe & Review 

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Interview with David Miles of The PPC Machine

Da Costa Coaching Podcast

Welcome to The Agency Accelerator’s sixth episode, hosted by agency coach and online educator, Rob Da Costa. 

In this episode, Rob is joined by guest David Miles of The PPC Machine and they cover the world of PPC marketing and how it is changing.

David also discusses how and why he niched his agency.

So make sure you tune in, because Rob and David have some incredibly valuable tips to share with you in this episode.

 

[1:07] David discusses his background and how he ended up creating and building The PPC Machine. SEO and PPC (pay-per-click) have changed significantly over the years and The PPC Machine has to ensure they keep up to date so they are able to help their clients the best they can.

[4:58] How can you as an agency use pay-per-click to generate more leads? David shares some very handy tips and different approaches you can take to save money but keep results coming in. He also reminds us of the importance of sharing value-added content with your audience to help ensure that they come back to you, when they are ready to buy.

[08:11] Is it a good idea to stop running PPC when your site’s SEO kicks in?

[11:46] Why should we outsource PPC when surely we can just do it ourselves? David discusses some interesting points about Google and how setting up a campaign can look easier than it actually is (more money for Google, less money for you!)

[14:42] Rob and David discuss the value of delegating and the different approaches you can take with this, including delegating internally to junior members of staff.

[17:15] How can we compete with our PPC competitors without paying out ridiculous amounts of money each month?

[19:30] Businesses need to remember that PPC leads can be very different to more traditional leads, as they tend come in at the very top of the sales funnel (i.e they don’t know anything about you). David tells us how he helped a Dental practise change their approach with PPC leads to turn more of them into new clients.

[21:30] The PPC industry is always changing. David predicts what he thinks is going to happen in the next few years.

[24:24] How and why did David and PPC Machine choose their niche? 

[34:01] How can we find out more about the PPC Machine?

Subscribe & Review 

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Find out more about David and The PPC Machine

Interview with Sally Alexander of Ambleglow

Da Costa Coaching Podcast

In our first podcast interview, I am joined by my very first guest, Sally Alexander. Sally is currently the Client Services Director but soon to be Managing Director of education-focused marketing agency, Ambleglow. 

We discuss how Ambleglow has repositioned itself from an education focused ad agency to a full service marketing agency.  Listen to the full episode here.

Sally gives some brilliant tips and advice so if you run a marketing agency (no matter what niche is), make sure you tune in as you will take away a lot from this episode!  Show notes below.

[0:58] Sally discusses Ambleglow’s background. Ambleglow’s main focus in education was always within recruitment marketing. You may be aware that there is a huge teacher shortage here in the UK, meaning it’s more important than ever for schools to get their recruitment marketing right. However, with the rise of employment-related search engines such as Indeed, a lot of schools now decide to simply recruit new staff themselves, without the need for agencies. Ambleglow have therefore broadened out their niche to include additional services for their education audience where there is still a big demand.

[5:40] I talk about the value of being a niched agency and why Ambleglow were right to broaden out their services whilst still remaining within their niche. Sally discusses all of the core services Ambleglow now offer and how they go about actually selling their business to potential clients. 

[9:30] Many businesses might be great at what they do but so many of them are still poor at marketing themselves. Ambleglow were aware of this and so made a great decision when they decided to invest in bringing in a marketer to work on their outbound marketing with them. Sally shares some more tips that have helped their company remain a successful player, even in these challenging times. 

[11:31] Sally discusses the mistakes they made within Ambleglow’s marketing and the key learnings they took away from these.

[13:45] What does the future hold for Ambleglow? 

[15:06] Sally discusses some of the outbound marketing strategies that work well for Ambleglow, including LinkedIn and creating more value-added content to build more awareness and trust. Remember, when your audience KNOW, LIKE and TRUST you, they will be much more likely to buy from you.  

[19:00] Sally gives her final bits of advice to give to other marketing agencies to help them grow. 

[20:45] I ask Sally, “if you could give your old self some advice what would it be?”

[22:15] Let’s look at the 5-key takeaways from this episode.

Find out more about Ambleglow

If you’d like to find out more about Ambleglow and their services, check out their website or follow them on: LinkedIn, Twitter and Facebook.

Subscribe & Review 

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

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