Tag Archives for " new year "

Planning for a successful year ahead

Good riddance to 2020, I am looking forward to a happier and more balanced 2021. Let’s not take for granted all the freedoms that we had pre-2020, once we start getting them back this year – fingers crossed!

In today’s episode, I talk about having a plan for the year, as well as putting a robust business development strategy in place so you can get a consistent pipeline of leads, prospects and new clients – and you don’t need to rely on word-of-mouth and referrals.

Time Stamp


01:34 Two key areas to have in place in order to take back control and get a better work-life balance

02:00 How to get a plan in place for the year ahead

04:40 The 7 areas that your plan should incorporate

07:00 How to break down your plan into quarters

08:03 Breaking your quarterly strategies into a monthly plan

08:49 The importance of your plans being dynamic

10:00 Why you need a consistent pipeline of leads, prospects and new customers for your plan to work

11:05 The foundations of creating your pipeline


Useful links:

Sign up for my FREE live Masterclass

Download The Self-Running Implementation Book

Join my Facebook group ‘The Agency Accelerator’

Download the 'Creating A Sustainable & Profitable Agency' book

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/follow on Apple, Spotify or directly from my website.

I would be very grateful if you left me a review too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much.

Rob

Interview with Lee Jackson discussing trends in 2021

We made it to Episode 50!

In this episode of ‘The Agency Accelerator’ podcast, I am joined by the extremely talented and savvy Lee Jackson.

Lee is our first-ever repeat guest, and today he will be sharing with us his insights to what he sees coming down the road in 2021.

The last time we spoke, Lee joined us in Episode 10 of the podcast, where we were talking about growth and transformation.

If you haven’t listened to that episode, Lee helps web agencies fall back in love with their businesses, he runs ‘Agency Transformation Live’, is the co-founder of Events Engine, and if that wasn’t enough he is also the host of the ‘Agency Trailblazer’ podcast.

Time Stamp

02:00 What are the typical trends you’ve seen happening this year with agencies?

02:07 Most agencies have been surprised that they have been able to continue throughout 2020!

02:45 For most agencies, their clients reached out for help

03:07 Agencies helped clients move from the physical to the digital space

03:56 Some agencies thought they could hibernate and tread water, and some agencies were afraid to sell their services because they thought it was in bad taste!

04:38 Small businesses struggling to sell things online

05:32 A digital renaissance - businesses are realising that being online is imperative

06:05 Two aspects: technology and marketing

07:58 Using social media to build a new audience of consumers

08:34 People working out how to pivot

10:00 Lee’s clients are events organisers - they have embraced online and created incredible digital experiences

14:32 If you can really understand what your clients what to achieve, you should be getting out there and helping them

15:25 Lee tells us more about the 2021 ‘Digital Renaissance’

16:26 Businesses will start focussing on what’s important

16:40 One of Lee’s agencies is going full virtual now

17:10 Lee is still concerned about the high street and thinks they might still struggle in 2021, but he thinks the high street will also change and more service-based businesses will appear

18:30 Many entrepreneurs get seduced by starting projects and not finishing them. How will agencies figure out what is important?

19:13 To start a business you need to work out your identity, then your values, the message and output. If you look at 2020, think about what your strengths, missions and passions are. Who are you helping and what are you solving?

21:37 The importance of niching

25:00 Not everyone can start an agency, there’s a lot of fake competition tarnishing the industry

25:55 Marked increase in the low cost of entry in the industry

27:18 Lee, if you could go back in time and give your younger self a piece of advice, what would it be? 

 

Useful links:

Download The Self-Running Implementation Book

Join my Facebook group ‘The Agency Accelerator’

Download the 'Creating A Sustainable & Profitable Agency' book

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/follow on Apple, Spotify or directly from my website.

I would be very grateful if you left me a review too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much.

Rob

Rob’s Learning From 2020

In today’s episode, I share with you the lessons that I learned and the key changes I made to my business in 2020. Hopefully, you can take some things away and apply them to your agency as well.

In Episode 39 I spoke with Jim James about virtualising your agency. Before that interview, I held the strong opinion that you cannot build your agency using freelancers or virtual staff because it’s like building an agency on quicksand.

To an extent, I do still believe that; however, both Jim James and John Ashton (who will be making an appearance in an upcoming episode) both talk about how you can build an agency using staff who are spread all over the world - some virtual, and some freelance.

After talking to them I have definitely become more open to the idea, and have realised that it is not necessarily so black and white. Using virtual or freelance staff allows you to be more nimble and adapt to changes as your agency grows.

I truly hope that this podcast has helped to change your thinking in some way too. Whether from something I or one of my guests has said. If that’s the case, then I am definitely achieving my goals for recording these podcasts.

So without further ado...

Time Stamp

4:10 The 5 Key Lessons I Learned From 2020:

5:53 The pandemic differentiated three types of agency:

  • Those who panicked and cut costs
  • Those who did nothing as they thought it would just be a short-term challenge
  • Those who were nimble and thought about how they needed to change  and adapt

6:16 Pivoting doesn’t mean drastically changing what you do; but rather, tilting your axis to adapt to your climate. 

7:26 In order to pivot you need to really listen to your audience. Don’t just make assumptions. 

8:16 DON’T cut your prices!

9:09 2020 taught us that you need a plan, and that plan needs to be dynamic.


10:58 The 5 Good Habits I Put In Place In 2020: 

11:06 I learned to delegate more.

11:34 I learned to automate more.

12:39 Got more focussed - doing more of what works, and less of what doesn’t work.

13:13 I did more of what I enjoy, and less of what I don’t enjoy.

14:00 Paid more attention to my mailing list.


14:45 My 5 Bad Habits of 2020: 

15:00 I didn’t have good boundaries during the pandemic. 

15:25 I worked WAY too much. 

15:40 I headed towards burnout at the end of the year.

16:26 I said ‘yes’ to everything - need to learn how to say ‘no’.

17:10 Seduced by shiny new products that are irrelevant to my goals and audience. 


18:51 Finally, I’d like to talk about my goals and hopes for this year. Not necessarily ‘new year’s resolutions’, but at least some targets to strive towards in 2021. 

19:05 Delegate more. 

19:28 Use data to help me make better decisions. 

20:08 Focus on building my Facebook community - you can join here!

20:38 Focus on doing less, but doing it better.

21:50 Improve my work-life balance.


22:52 I think it’s a great idea to have a record of all of this. At least I can always go back to this podcast and see where I am at in regards to my goals, and how this year is different from the last. 

22:16 I hope that me sharing my experiences of 2020 will help you to approach this new year in a positive light, and encourage you to take control of your own destiny in 2021. Touch wood this year will be focussed, rewarding and provide us with a great work-life balance.

 

Useful links:

Download The Self-Running Implementation Book

Join my Facebook group ‘The Agency Accelerator’

Download the 'Creating A Sustainable & Profitable Agency' book

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/follow on Apple, Spotify or directly from my website.

I would be very grateful if you left me a review too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much.

Rob

>