Tag Archives for " linkedin "

Video Production with Laura Evans

Video content is dominating the world right now, but for so many of us (myself included for a long time!) the thought of getting in front of the camera can put us into a cold sweat!

Laura Evans runs a video and podcasting company called Let’s talk Video Production and I was super excited to have her as my latest guest on the Agency Accelerator Podcast.

We are going to be talking all things video and podcasting and why you should seriously think about adding these into your marketing strategy, if you haven’t already done so.

[3:49] Me and Laura both have experience of being made redundant but this can sometimes be the best thing to happen to you!

[6:20] Laura explains why businesses ought to be using video as part of their marketing strategy. Many of us are still fearful of this, but both videos and podcasts can be a great way of building a relationship with your audience, so it’s important to try and overcome this fear. Remember, it’s not all about you, it’s about your audience and the value you can bring them!

[11:25] Different methods work for different people when recording videos. Whether you use an autocue, post-it notes or you just wing it, do what works best for YOU.

[13:17] Laura gives some great tips for someone planning on recording a 2-3minute video on their own (without a production company!) including some awesome affordable gear suggestions.

[20:40] What is the ideal video length can how can video content help with your SEO?

[25:54] Podcasting is great for visibility but can it help you get more clients? 

[32:50] If you could go back in time and give your younger self some business advice, what would it be?


To find out more about Let’s Talk Video Production and their services, visit their website or email Laura at [email protected]

Links Mentioned In The Ep:

Starting Video Production With Low Costs

Microphones for starting your podcast


Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Why you should embrace failure with Miha Matlievski

What an incredible story my next guest has!

I am joined by Miha Matlievski today, who talks about his business failure and how he rose from the ashes, even after losing absolutely everything in a very short space of time. We also discuss mindset and emotional intelligence, and how you absolutely must have these both in check, if you are to succeed as an entrepreneur.

[01:45] A quick history of Miha…. He built up 4 successful businesses and a personal net worth of over $15million. However, this all came crashing down in 2009 after a phone call from his bank. He very suddenly found himself with no businesses and debt of $5 million. However, despite such a huge blow and even thinking of suicide for a while, he kept on fighting, built up a new successful company and is now known as “The Fail Coach”.

[08:39] Miha realised that a big reason he lost everything so suddenly was because his businesses had no foundations, so when the crisis came, he had nothing to fall back on.

[11:30] Miha discusses how he bounced back from learning how to be present. Mindfulness and emotional intelligence played such a huge role in his resurrection.

[16:22] It’s only when you take full responsibility for your failings that you will begin to succeed and remember….nothing magical ever happens inside the comfort zone! 

[23:22] We discuss the importance of emotional intelligence as an entrepreneurial business owner and why most entrepreneurs make it harder for themselves by not asking for help, when it’s usually right in front of us.

[27:57] What advice would Miha give to someone just starting out or looking to scale their existing business? Hint… be very careful of these so called “gurus”…

[37.18] If Miha could go back in time to give his younger self some advice, what would it be?

To find out more about Miha, visit his LinkedIn profile or go to his website.

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Using video in social media with Ian Laurie

Standing out from the crowd when it comes to marketing your business is getting harder and harder these days and posting the odd blog just isn’t enough anymore.

So, in this episode I’m joined by Ian Laurie of Snow Digital Media and we are going to be looking at the importance of adding video into your marketing strategy, in particular using it on LinkedIn.


[02:50] Ian shares his journey of running his own business and discusses the dos and don’ts of running your own agency. It can be “lonely at the top”. Ian shares his experiences of working with business partners. You obviously have to have shared values and make sure you’re on the same page otherwise it won’t work, so how did Ian find the experience?

[08:24] Ian remembers what it was like to experience the peaks and troughs of running your own business, especially near the beginning.

[11:00] Why should video be part of a marketing agency’s strategy and why is LinkedIn the platform we should be focusing on right now?

[15:08] Is it ok to post video content using a third party app or should we only post natively?

[17:01] Ian discusses the ideal length and content for a video on LinkedIn and he reminds us why we need to make sure we grab the audience’s attention within the first 5 seconds.

[24:00] Ian loves video podcasts. They are the perfect for creating lots of small pieces of content from one big piece of content.

[27:24] So… that‘s all good and well talking about how to do videos, but how do you get BETTER at doing them? 

[29:53] Rob asks Ian what advice would he give his younger business self?

 

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

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