Tag Archives for " content marketing "

Surviving and thriving in these challenging times

The Coronavirus has disrupted the entire world in ways we haven’t seen since WWII. Chances are your own business has been affected, whether it’s the amount of clients you now have or the fact you and your whole team are now working remotely.

In this episode I want to discuss 5 key areas that you need to work on in order to not just survive the virus, but thrive. They are; mind-set, serving your audience, pivoting where necessary, sales and marketing and the importance of having a strategy.

[1:45] You need to make sure you have the right mind-set if your agency is going to survive this pandemic. Remember, people are still spending money. It’s your own self-limiting beliefs that tell you otherwise. Identify your priorities for the week and write them down. When you have a plan you have a sense of control.

 

[09:20] How can you best keep serving your audience? If your business is genuinely helping people, then they need to hear about it!

[11:59] You can pivot your business in three ways; offering, price and message. Which one is best for your business?

[20:52] Should you be marketing your services at the moment or is this in bad taste?

[24:15] You need to have a strategy, and this is probably going to look different to what it did a couple of months ago. 

Subscribe & Review 

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Links mentioned: 

PRODUCTIVITY EPISODE LINK

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Why niching your agency is so important

In this episode, I focus on something very close to my heart – the importance of niching.

Agencies that have a clearly defined niche massively outperform those that don’t in almost every way: revenue, customer retention, employee satisfaction, and in the quality of their client relationships (because prospects see you as the expert, not just as a supplier).

A big statement to make? Sure - but I know it’s accurate because I’ve lived it. Niching my agency allowed me to triple my profits inside 6 months and I’ve helped so many other agencies to substantially grow their profits after doing the same thing.

So if you run an agency and you’re still on the fence about whether or not niching is right for you, keep listening:

[01:37] Why is niching so important and how did it work for me and my agency?

[05:28] If you don’t niche, you can differentiate on two things – price and/or service. But is that really wise?

[07:40] How exactly do you find your niche? Grab a pen and paper for this bit!

[11:40] Here are the 2 key learnings to help you create your niche, serve your audience well and enjoy a profitable agency.

[15:47] Once you have found your niche, commit to it!

[17:33] One of my pet hates is when I see an agency website that is all about them and not the client. Your potential clients don’t care about you, they just want to know how you can help them. Make sure your website is about your client, NOT you!

FREEBIE – Defining Your Niche

Subscribe & Review 

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Agency copywriting with Roland Gurney

In this latest episode, I am joined by Roland Gurney of copywriting company, Treacle.

Treacle helps creative and digital agencies clarify their position and messaging.  Whilst we are of course going to be discussing all things copywriting (like how to improve your own website’s copy and if business blogs still have a place in today’s world) we are also going to look at the importance of niching and see how it totally transformed Roland’s company!

[02:23] Roland discusses his journey into running his own agency and how he has niched Treacle, the benefits and explains why it doesn’t have to be so scary.

[10:17] Rob asks Roland How important good content is for an agencies overall marketing. We are all busy trying to make our clients look good but agencies need to ensure their own websites are great too!

[14:35] What are Roland’s top bugbears about agency websites?

[20:05] What are the current trends in copy and how have they changed over the years?

[22:03] Roland shares his top tips for writing great copy.

[27:09] Rob & Roland discuss the importance of business blogs and how they can help your business to stand out. The more you niche your business, the more they will resonate with potential clients!

[34:54] If Roland could go back in time, what advice would he give himself?

 

Subscribe & Review

Are you subscribed to my podcast yet? If you're not, please do

so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people

to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob


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