Interview with Sally Alexander of Ambleglow
In our first podcast interview, I am joined by my very first guest, Sally Alexander. Sally is currently the Client Services Director but soon to be Managing Director of education-focused marketing agency, Ambleglow.
We discuss how Ambleglow has repositioned itself from an education focused ad agency to a full service marketing agency. Listen to the full episode here.
Sally gives some brilliant tips and advice so if you run a marketing agency (no matter what niche is), make sure you tune in as you will take away a lot from this episode! Show notes below.
[0:58] Sally discusses Ambleglow’s background. Ambleglow’s main focus in education was always within recruitment marketing. You may be aware that there is a huge teacher shortage here in the UK, meaning it’s more important than ever for schools to get their recruitment marketing right. However, with the rise of employment-related search engines such as Indeed, a lot of schools now decide to simply recruit new staff themselves, without the need for agencies. Ambleglow have therefore broadened out their niche to include additional services for their education audience where there is still a big demand.
[5:40] I talk about the value of being a niched agency and why Ambleglow were right to broaden out their services whilst still remaining within their niche. Sally discusses all of the core services Ambleglow now offer and how they go about actually selling their business to potential clients.
[9:30] Many businesses might be great at what they do but so many of them are still poor at marketing themselves. Ambleglow were aware of this and so made a great decision when they decided to invest in bringing in a marketer to work on their outbound marketing with them. Sally shares some more tips that have helped their company remain a successful player, even in these challenging times.
[11:31] Sally discusses the mistakes they made within Ambleglow’s marketing and the key learnings they took away from these.
[13:45] What does the future hold for Ambleglow?
[15:06] Sally discusses some of the outbound marketing strategies that work well for Ambleglow, including LinkedIn and creating more value-added content to build more awareness and trust. Remember, when your audience KNOW, LIKE and TRUST you, they will be much more likely to buy from you.
[19:00] Sally gives her final bits of advice to give to other marketing agencies to help them grow.
[20:45] I ask Sally, “if you could give your old self some advice what would it be?”
[22:15] Let’s look at the 5-key takeaways from this episode.
Find out more about Ambleglow
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