Category Archives for "Podcast"

Surviving and thriving in these challenging times

The Coronavirus has disrupted the entire world in ways we haven’t seen since WWII. Chances are your own business has been affected, whether it’s the amount of clients you now have or the fact you and your whole team are now working remotely.

In this episode I want to discuss 5 key areas that you need to work on in order to not just survive the virus, but thrive. They are; mind-set, serving your audience, pivoting where necessary, sales and marketing and the importance of having a strategy.

[1:45] You need to make sure you have the right mind-set if your agency is going to survive this pandemic. Remember, people are still spending money. It’s your own self-limiting beliefs that tell you otherwise. Identify your priorities for the week and write them down. When you have a plan you have a sense of control.

 

[09:20] How can you best keep serving your audience? If your business is genuinely helping people, then they need to hear about it!

[11:59] You can pivot your business in three ways; offering, price and message. Which one is best for your business?

[20:52] Should you be marketing your services at the moment or is this in bad taste?

[24:15] You need to have a strategy, and this is probably going to look different to what it did a couple of months ago. 

Subscribe & Review 

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Links mentioned: 

PRODUCTIVITY EPISODE LINK

TEMPLATE

Why niching your agency is so important

In this episode, I focus on something very close to my heart – the importance of niching.

Agencies that have a clearly defined niche massively outperform those that don’t in almost every way: revenue, customer retention, employee satisfaction, and in the quality of their client relationships (because prospects see you as the expert, not just as a supplier).

A big statement to make? Sure - but I know it’s accurate because I’ve lived it. Niching my agency allowed me to triple my profits inside 6 months and I’ve helped so many other agencies to substantially grow their profits after doing the same thing.

So if you run an agency and you’re still on the fence about whether or not niching is right for you, keep listening:

[01:37] Why is niching so important and how did it work for me and my agency?

[05:28] If you don’t niche, you can differentiate on two things – price and/or service. But is that really wise?

[07:40] How exactly do you find your niche? Grab a pen and paper for this bit!

[11:40] Here are the 2 key learnings to help you create your niche, serve your audience well and enjoy a profitable agency.

[15:47] Once you have found your niche, commit to it!

[17:33] One of my pet hates is when I see an agency website that is all about them and not the client. Your potential clients don’t care about you, they just want to know how you can help them. Make sure your website is about your client, NOT you!

FREEBIE – Defining Your Niche

Subscribe & Review 

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Agency copywriting with Roland Gurney

In this latest episode, I am joined by Roland Gurney of copywriting company, Treacle.

Treacle helps creative and digital agencies clarify their position and messaging.  Whilst we are of course going to be discussing all things copywriting (like how to improve your own website’s copy and if business blogs still have a place in today’s world) we are also going to look at the importance of niching and see how it totally transformed Roland’s company!

[02:23] Roland discusses his journey into running his own agency and how he has niched Treacle, the benefits and explains why it doesn’t have to be so scary.

[10:17] Rob asks Roland How important good content is for an agencies overall marketing. We are all busy trying to make our clients look good but agencies need to ensure their own websites are great too!

[14:35] What are Roland’s top bugbears about agency websites?

[20:05] What are the current trends in copy and how have they changed over the years?

[22:03] Roland shares his top tips for writing great copy.

[27:09] Rob & Roland discuss the importance of business blogs and how they can help your business to stand out. The more you niche your business, the more they will resonate with potential clients!

[34:54] If Roland could go back in time, what advice would he give himself?

 

Subscribe & Review

Are you subscribed to my podcast yet? If you're not, please do

so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people

to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob


Winning Your Ideal Client

In today’s podcast, I’m going to show you how to identify your ideal client and how to go about winning them, even during these uncertain times.

This is something I spend a lot of time discussing with my coaching clients because so many of us (myself included) have wasted a lot of time and money attracting the wrong types of clients.

I’m going to be giving you loads of practical advice so if you can, grab a pen and paper and make some notes because you can start implementing a lot of this information from today.

[1:19] Today is the final day for enrolment to my 12-Week Agency Accelerator Mastermind Programme! I was so excited when recording this I actually forgot what year it was (it’s 2020 not 2019 at the time of recording! If you’re serious about growing your agency in a profitable & sustainable way, this is for you. If you’re listening to this podcast in the future (are there flying cars yet?!), keep an eye out for future programmes by signing up to my mailing list.

*EDIT – Due to the current global climate, I have extended the deadline until the 8th April at 7pm.

[2:00] Can you relate to this typical scenario I’ve seen happen so many times before? An email pings and it’s an enquiry from someone interested in your services, you’re excited so you agree to a meeting but when you turn up, they are not a good fit and it turns out you’ve completely wasted your time!

[5:52] Get clear on your target niche - do not try to be a generalist and please everyone. It won’t work! Download my ebook on defining your niche - where I go into this topic in a lot more detail.

[7:51] Define your ideal target customer - what is their job? What are their pain points? Where do they go for information etc? Learn as much as possible about your ideal target customer and your life will become so much easier.

[9:04] Target the easy wins and work on your ‘know, like & trust’ sales funnel

[12:16] Education based marketing should not involve you using your time! – Do not waste your time educating an unsuitable prospect when you could have spent that time putting that info into a useful free ebook to share with potential clients for years. Let your prospects educate and qualify themselves using your online content!

[14:12] Ask each prospect some non-negotiable questions – what questions MUST be answered before your prospect moves to the next stage of the sales funnel?  Make sure they answer these before moving forward.

[15:47] Make sure you and your prospect both go to the meeting with the same agenda – you can do this in an email before the meeting takes place to ensure you’re both on the same page.

[18:00] Close the meeting properly – Put an action on you & them and get a date in the diary for the next interaction.

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

LINKS

Are you a niche or a generalist -  ebook?

How to define your ideal target customer - ebook

 

Agency growth & transformation with Lee Jackson

I am super excited to be joined by Lee Jackson of Agency Transformation and the Agency Trailblazer Podcast. This episode is jam PACKED with actionable tips and advice to help you with your agency’s growth.

We are going to be looking at the 5 stages of growth and transformation every agency needs to go through in order to grow. So grab a pen and paper because you’re going to be taking away so much from this episode today.

[1:09] Doors are finally open to my 12-Week Agency Accelerator Mastermind Programme! If you’re serious about growing your agency in a profitable & sustainable way, this is for you. Doors to enrolment are only open for one week so be quick, since there are limited places available in 2020.

[1:52] Lee Jackson has been a very busy guy for the past few years with multiple projects including the Agency Trailblazer podcast, The Event Engine and his brand new podcast The Event Martech. How on earth does he manage his time and keep on top of it all?

[5:18] With so much going on, how does Lee determine what he’s going do and what he’s not going to do? Lee actually closed one of his groups recently and he explains the reasons behind this. Focus on what moves the needle forward for you.

[7:42] Let’s look at the typical journey someone takes when they go out on their own. Like many agency owners in the early days, Lee used to work 18 hours days. However, long hours and passion isn’t enough to succeed and grow (indeed it can actually be detrimental to your to agency’s growth!). Lee discusses the 5 pillars of transformation and how every agency owner needs to go through each stage in order to grow their business.

[12:47] The first pillar of transformation – Know Your Identity

You need to know your identity. Be the authentic version of you and commit to your niche. Lee flashes back to when he used to show up to meetings in a suit and tie (totally not how he likes to dress) ….which would attract the complete opposite types of clients he wanted to work with!

[17:29] The second pillar of transformation – Value

So many agency owners still don’t value themselves enough and they regularly find themselves in the feast and famine cycle. We need to recognise that we are amazing at what we do and make sure we charge our worth.

[21:47] The third pillar of transformation – Messaging

Getting the first 2 pillars nailed will make it much easier to understand your messaging and choose the best platforms to get your message across to your audience e.g. Which social media platforms are best for what you do? Lee shares with us how he found his perfect platforms and how you can find yours.

[28:19] The fourth pillar of transformation – Nail Your Output

Be amazing at what you do! We need to make sure the quality of what we deliver matches our pricing.

[32:40] The fifth pillar of transformation – Future

If we haven’t worked out the last four pillars, how can we work out our future? This is all about scalability.

[35:02] How long does it usually take for an agency owner to go through each of the five stages?

[38:06] Why agency owners need to align themselves with someone that talks their language….

[41:24] Lee tells us about his next amazing event for agency owners – Agency Transformation Live on 6-8th May 2020. Read more about the event here.

[44:08] I ask Lee “if you could go back in time, what advice would you give yourself?”

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it’s also great to read your comments!

Thanks so much,

Rob

Book Links:

Mike Hyatt, Free to Focus

Lee Cockerell, Time Management Magic

The E-Myth Revisted

Business & life lessons from my month in South Africa

Hello from South Africa! I have been fortunate enough to have spent the last month here and I’m recording this podcast from Cape Town, during my last week in this stunning country.

I’ve learnt some really great lessons during my time here and I wanted to share my thoughts about Cape Town and South Africa in general and how they can relate to the way that we run our agencies (and our lives!):

[1:37] The Importance of Branding - “yes but Rob, is it safe?” is exactly what so many people asked me before I came here. This is my 4th trip to South Africa and to be honest, in my opinion it’s as safe as any big city I have been to! It’s clear that South Africa needs to do some serious rebranding to shake off its past reputation and this highlights just how important branding really is to your business. Once you are known for one thing, you have to work super hard to rebrand to become known for something else.

[5:12] Living In The Present - We seem to be a lot more present and ‘in the moment’ when we’re on holiday, which is a shame because most of us only tend to spend a few weeks of the year away (if we’re lucky enough), and the rest of it is spent working. Stop wishing time away. Life is too short and if you hate your job, try to find something you love doing because before you know it, 20 years would have flown by and you’ll never get that back.

[8:00] Be Efficient With Your Time – Know what your goals are and organise your time properly. During my last two weeks here, I made a plan to work from 7am-3pm each day. Knowing I could be exploring the beautiful sunny Cape Town at the end of each day meant I didn’t waste any time throughout the day, and I achieved so much because of this. Giving yourself a reward, (even something small like a cup of tea or a nice 30-minute walk) can help you get super focused throughout your day.

[10:39] Morning/Evening Routines – Following on from the last point, having a consistent morning and evening routine helps me to be really efficient with my time during the day. I highly recommend you check out Free to Focus by Michael Hyatt if this is something you’d like to work on.  

[11:39] We All Have Choices – I’ve been told by various people that I’m so lucky to be able to go on trips like this, but to be honest it has nothing to do with luck. It was all simply in the planning and this is something you could do too, if you really wanted to! Stop constraining yourself. Stop telling yourself stories that you believe as facts. Step outside of your comfort zone and into your learning zone, and remember, it’s all about choices and planning. Listen to my episode Starting the Year With A Positive Mindset for help with this.

[13:51] Sun Is So Good For The Soul! - Seriously, doesn’t everyone seem so much happier when the weather is beautiful?

[15:06] It’s A Small World - So much of business operates on a “who you know” basis, so always make sure to keep networking and making sure the world knows who you are. 

[15:43] Practise Gratitude - There is a lot of poverty in South Africa and it reminds me just how lucky most of us really are. We need to remember to be grateful for what we have and stop moaning about such small things.

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!

Thanks so much,

Rob

Facebook ads with Sophie Walton

Facebook ads

Welcome to The Agency Accelerator’s eighth episode, hosted by agency coach and online educator, Rob Da Costa.

In today’s world, advertising on social media is a very competitive sport, so we need to ensure we’re doing it correctly, otherwise, we could end up wasting hundreds, or even thousands of pounds.

In this episode, we are diving into the world of Facebook advertising and I am joined by a very special guest, Sophie Walton of brand and social media agency, 3Twelve.

Don’t miss this one because Sophie shares some incredibly valuable tips that even I didn’t know about until this episode!

[0:45] Exciting news from The Agency Accelerator!

[1:37] Sophie discusses her background and what led her to run her own agency, 3Twelve. When 3Twelve was first created, they offered everything from SEO to Google Adwords and web design. They tried to offer something for absolutely everyone! However, they recently niched down to mainly focus on lead generation through Facebook and has already proved to be a great move for the company.

[5:48] Traditionally, Facebook was seen as a platform for B2C companies only. However, if you know what you’re doing, this can be a great platform for B2B companies too. Sophie discusses how this is the case.

[7:26] Many people use Facebook for personal reasons only (i.e posting pics of their cute dogs), but they could really be missing a trick here! Facebook Ads, when done correctly can be a great lead generator for your business. Sophie gives an AMAZING re-marketing tip here and recommends installing a Facebook Pixel into your website. This bit of code will track your website visitors (warm leads) and then show your ads to them on Facebook!

[10:30] One of the main questions people ask is “how exactly do you find your target audience on Facebook?” Sophie gives another brilliant tip here (amongst others!) and explains how we can use Facebook to find a “lookalike” audience, where a new audience is created by using the info from your Facebook Pixel made up of people with similar ‘likes’, interests, demographics and more.

[13:22] So, how do we go about building an ad that resonates with our target audience?

[15:19] Let’s look at where in the sales funnel Facebook Ads fit in. Facebook is definitely great for brand awareness, but is it useful for further down in the funnel?

[16:52] Facebook Ads isn’t as cheap as it used to be and it’s a LOT more competitive! This is why it’s more important than ever to test different campaigns (using a very small budget) before going all out and potentially throwing lots of money down the drain. Sophie explains the best ways of doing this.

[19:35] In the world of advertising, you are basically fighting for real estate and unfortunately it’s not free. What is the minimum amount of money we should expect to spend each day before seeing some real results?

[20:17] Facebook Ads can be a bit of a pain to get approved, and thanks to Facebook’s not-so-great support, we are sometimes left in the dark wondering why! Sophie gives us some tips to help ensure your ads are approved every single time like avoiding making unrealistic claims (e.g “lose 10 stone in a week with these magical tablets!”).

[24:59] What are the benefits of outsourcing Facebook Ads management when you can do it yourself? Is it really so complicated?

[26:45] If you’d like to contact Sophie or simply find out more information about her services, visit the 3twelve agency WEBSITE or send her an email at: [email protected]

[27:35] Before we go, Rob asks Sophie “if you could go back in time what advice would you give?”

For a step by step guide on how to identify and define your ideal customer click HERE.

Latest Agency Accelerator Podcast: Running & growing a successful marketing agency

Agency Accelerator Podcast

In today’s podcast, I will be discussing exactly what it takes to grow a successful marketing agency and I’ll be giving you some great tips on areas to focus on as well as some common mistakes agency owners make.

Now, I’ve experienced the challenges and growing pains both when I ran my own agency as well as with countless other agencies I have worked with (both start-ups and established).

So, if you’re running an agency or you’d love to start your own agency, do not miss out on this episode. 

[1:21] – Why did you start your own agency (or why do you want to?) Maybe it’s because you love the freedom of having your own business brings? Or maybe it’s because you think you can do it better than others? Whatever the reason, you must ask yourself if you have these 3 crucial skills to build a successful business.

[06:02] Let’s now look at the 5 traits of a successful entrepreneurial agency owner. How many of these traits do you have? If you don’t possess all of them, what will you do to develop them?

[13:16] A very quick announcement that my 12-week Agency Accelerator Mastermind Programme is starting again very soon! If you want to create a successful and profitable agency, this programme is for you. You’ll receive 1-2-1 coaching from me at a fraction of the normal price as well as group coaching, accountability, your own unique roadmap and LIFETIME access to over 40 hours of online content, tools and templates. Doors for enrolment open on 26th March 2020 and are only open for a few days with a maximum of 20 participants. Click HERE for more info and to register your interest.

[14:16] Finally, I share with you my top 5 dos and don’ts of running and scaling a profitable and successful agency. If you can follow all of these, you will be on your way to creating a successful (and sustainable!) marketing agency.

Other links mentioned:

Agency Sales Pack

Agency Growth Pack

Subscribe & Review

Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!

You can subscribe/ follow on iTunes, Spotify or directly from my website.

I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it’s also great to read your comments!

Thanks so much,

Rob

PS BIG NEWS! After 3 months and lots of positive feedback, it’s time to ramp things up. So from today onwards, The Agency Accelerator Podcast will be published weekly!

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