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The tone of your website November 28, 2013

As a coach who does a lot of work with clients on their market position, content development and marketing, I look at a lot of websites.  This is how the typical site looks:Tell the world how great you are and give some idea of what you doHave section headers: ABOUT US, OUR PRODUCTS, OUR CUSTOMERS […]

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The value of a unique market position November 18, 2013

Last week I ran a bite sized learning event for the Brighton and Hove Chamber on the theme of “gaining competitive advantage through having a unique market position”. So why is this so important? And why do many businesses get this wrong? Well if you are clear who you are and what you sell, you […]

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Your Customer Personas October 29, 2013

Last week I wrote about the client journey and how important it is to map this journey from start to finish.  It seems appropriate to follow this up and take it one stage further by talking about your customer personas. My client, Southerly Communications, has written an excellent article about this very topic, republished below: What is […]

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The customer journey October 21, 2013

How well mapped out is your organisation’s customer journey? It always amazes me that mobile phone companies are good at winning new customers but make little effort to retain them – with all their offers being made to attract new clients

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Workshops in Brighton for the creative industry August 20, 2013

In September and October, in conjunction with the Brighton and Hove Chamber of Commerce, I will be running a series of 3 interlinked short workshops aimed at creative sector businesses.  Some detail: Each of these 3 sessions has specifically designed for creative / service based agencies and is run by a coach that specialises solely in […]

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Top 3 reasons why a business engages with a coach August 1, 2013

I read an interesting article recently on a survey of businesses and why they engage with a coach.  The top 3 reasons are: To help the business transition and grow Act as a sounding board Address behavioural issues in a business

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My 3 golden rules of doing business June 5, 2013

I have 3 ‘golden rules’ of doing business that I often discuss with clients so thought I would write about them in a blog post. I’d love to hear about your business wisdoms, so please leave a comment or drop me a message.

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Tips for starting your own business (published on BizCrowd) May 31, 2013

BizCrowd is an online networking forum for small business powered by RBS. I have just had a Q&A published on there about tips on starting your own business.

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Helping Account Managers stop overservicing May 3, 2013

One of the biggest issues (well probably the biggest issue) most agencies have is over servicing their clients. Justification for this is often because they fear losing the account if they don’t provide an excellent service.  However what they don’t realise is that in the end the client just expects this is level of service

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Why make funding difficult? February 21, 2013

I have been on a number of training events in the past year to become an accredited Growth Accelerator coach and trainer. Last week I spent a day learning about the training element of this government scheme (I am now able to provide the training element of this funding, as well as the coaching).

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