Why do some companies offer their clients pain killers while most try to give them a vitamin pill? July 10, 2019

If you had a really bad headache and you could buy a pain killer or a vitamin pill, which would you buy?  The painkiller, right? Obvious! Yet in business, I see time and time again, agencies trying to sell their prospective clients a vitamin pill.  This is not a good way to sell. Imagine going […]

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A customer story of how niching can dramatically scale your business 7-fold (from £163k to £1.1m) July 3, 2019

Cityzen is an award-winning, multi-disciplinary design practice that works with commercial contractors and property developers to bring designs to life. They contacted Da Costa Coaching after listening to Rob gave a talk at a local networking event.  They had worked with a coach previously but saw that Rob’s service-based agency experience together with his no-nonsense and pragmatic […]

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9 Ways That Niching Your Agency Can Triple Your Profits in A Year (The Ultimate Guide) June 25, 2019

IntroductionI’ve seen it time and time again… Agencies that have a clearly defined niche massively outperform those that don’t in almost every way: revenue, customer retention, employee satisfaction, and in the quality of their client relationships (because prospects see you as the expert, not just as a supplier). A big statement to make? Sure – but I […]

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Being a busy fool June 12, 2019

As we all know, the pressure to run faster can come from different sources. It might be clients who want everything yesterday or staff who always seem to want us to deliver more in less time. But for many of us, the biggest source of pressure is ourselves – because we like to busy but […]

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