The Ultimate Guide to Great Customer Retention: What All Agencies Need To Know To Build Better Client Relationships, Reduce Customer Churn and Increase Profitability August 27, 2019

Introduction No matter how big or small you are, every agency faces a number of consistent challenges. One that keeps many agency owners awake at night is client retention.  I know this is a significant problem because it’s something my coaching clients ask me about over and over again. And, much like value pricing and […]

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The Ultimate Guide To Agency Pricing Models (And Why Value Pricing Beats Them All) July 23, 2019

IntroductionWhen I reflect on the work I do as a business coach, I like to see if I can spot any similarities in the businesses of my highest performing clients.  Success leaves clues, as they say – learning what one business does to win in their specific market often gives an insight into what it takes […]

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Why do some companies offer their clients pain killers while most try to give them a vitamin pill? July 10, 2019

If you had a really bad headache and you could buy a pain killer or a vitamin pill, which would you buy?  The painkiller, right? Obvious! Yet in business, I see time and time again, agencies trying to sell their prospective clients a vitamin pill.  This is not a good way to sell. Imagine going […]

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A customer story of how niching can dramatically scale your business 7-fold (from £163k to £1.1m) July 3, 2019

Cityzen is an award-winning, multi-disciplinary design practice that works with commercial contractors and property developers to bring designs to life. They contacted Da Costa Coaching after listening to Rob gave a talk at a local networking event.  They had worked with a coach previously but saw that Rob’s service-based agency experience together with his no-nonsense and pragmatic […]

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