Register Your Interest for The Agency Accelerator 2020
Get the benefit of 1-2-1 coaching from an experienced coach (who started, grew and sold his own agency and went on to coach over 250 agencies) AT A FRACTION OF THE PRICE. Real world practical advice, tools and templates to grow your agency with confidence.
You will have lifetime access to over 30 hours of online videos (including all new content added in the future) as well as tools and templates. You will use this content to support your roadmap as well as a resource library.
We start with a 1-2-1 onboard coaching call that will define your UNIQUE roadmap. After that, we'll cover modules including strategy, niching, tactical sales & marketing, pricing (on value), customer retention, staff and MUCH MORE - everything you need to kickstart your agency's sustainable growth.
Research shows that as few as 15% of course students actually complete an online course. I have seen it myself, so I have set out to create a hybrid programme to support you to complete the programme. This 12-week programme consists of a combination of 1-2-1 calls with Rob, weekly LIVE Q&A sessions with the whole group (max of 25 participants), a tailored roadmap for each participant and online content.
MD, Artemis Marketing
2 of our senior team members joined the last Agency Accelerator Programme. It has given them a great set of tools, a group of fellow agency owners to learn from - all guided by a coach that knows the agency sector like the back of his hand. What a great idea!
The PPC Machine
I chose to join this programme thanks to a personal recommendation from a colleague who had worked with Rob in the past and also because he had experience of running his own successful agency. The programme has helped me gain clarity on how I want my business to develop and given me a clear sense of direction. I can also think of several occasions where Rob's advice has enabled me to win a client I would not otherwise have won and also to charge higher fees than I would otherwise have done. I genuinely believe my business would not be where it is today without Rob's input and this programme is a super cost effective way of working with him.
MD, Keen As Mustard Marketing
I founded my business on my own and after 6 years of extremely hard work for very slow growth (3 people), things had stagnated. I needed to work out a way to either make my company work or get out. Joining this programme has helped me think through what I wanted and how to get there. It was great to have someone who has been in a similar situation to talk to about these issues. We have since been able to grow and recruit more people. We are now very profitable and thriving, I cannot recommend this programme highly enough.
Outlined below are the topics covered in the programme. Your unique roadmap will outline the order you should work through each topic.
In our first week together, we'll get to know each other and work on creating your UNIQUE agency roadmap
We will work together to create your year plan and turn into actionable quarterly goals and monthly activities to create steady and consistent growth in profits
We will explore the value of niching your agency and HOW to do it
We will define your ideal target customer so you can win clients that you have 'partnership' relationships with rather than 'supplier/customer' relationships. We will also learn how to say NO to clients!
What are your most appropriate sales & marketing strategies? We will define your sales funnel, create sales scripts, explore the best tools and digital marketing platforms and create winning pitches & proposals (including ready to use templates).
How to set up simple tools to help manage cash flow and forecast. Templates on pricing increases & much more!
How to get your pricing right & sell VALUE rather than TIME or fixed PROJECT FEES.
All the tools you will need foreffective account management to improve client retention.
How to recruit, retain and manage staff (including all tools and templates such as roles & responsibilities, appraisals etc.)
How to be a super productive and use your time in the most efficient way (and get your work/life balance right!). Includes having a winning mindset.
How to scale your agency (and what systems & processes and software do you need?) including building the next tier of management & succession planning.
1-2-1 coaching call to wrap up programme, ensure you are clear about priorities and discuss next steps
I have 30+ years of commercial business experience. After beginning my career by working in various blue chip companies, I took the leap In 1991 to start my own marketing, PR and design agency. Over the next 11 years, I grew the business into an award-winning agency with 25 staff and revenues in excess of £1.5m. In 2002, I sold the business and then retrained to become a coach and mentor. Since forming Da Costa Coaching in 2007, I have helped over 300 agencies to grow in a sustainable, profitable and enjoyable way.
Owner, Pedroza Comms
Rob helped me move my pricing approach from a time-based model to a value-based model. It took a bit of convincing and courage but he was right to encourage me in this direction.
The impact has been HUGE and we have seen our profits increase by 66% in just 12 months.
MD, Social Brighton
Rob has provided so much brilliant advice for our business! Not only has Rob got heaps of expertise and knowledge that we can benefit from, but he also has great practical and actionable advice. Each meeting with Rob includes a 'wow' moment of something new that makes us really excited. I have total trust in Rob to help us grow our agency in a positive and stress free way - it's like having a trusted business partner that is invested in the company.
MD, Spoon agency
I wanted a coach who had good empathy with me and could help us grow our business. Since Rob had built his own agency he understood where we were at and where we wanted to get to. His help has given us the tools and confidence to grow our agency significantly, even in a challenging economy.
Lifetime access (& updates) to 30+ hours of online training lessons
VALUED AT OVER £1,600
2 x 1-2-1 coaching sessions with Rob
VALUED AT £900
Weekly group sessions to ask questions, network and create accountability
VALUED AT £3,600
I am confident you will get at least 10 times the value you invest in the programme but I want all my members to be 100% happy. Provided you have engaged in the programme yet if, for whatever reason, you are unhappy drop me an email within the first 30-days explaining why and I will refund you 100% of your investment.
After a number of successful years, we wanted move into the next phase of our growth by redefine our offering. Joining the programme was an ideal move. Rob has been instrumental in helping us understand where we are now and where we want to be, and the tools and processes that we need to get there. It was great to not only learn from Rob but also the other people on the programme.
For the cost, The Agency Accelerator is a no brainer
Director, Agility Marketing
Joining the Agency Accelerator has been super helpful in planning for the next stages of Agility’s growth. It has provided me with a forum to discuss specific challenges and also meet a great group of fellow agency owners for me to share with and learn from.
MD, Liberate media
I wanted help with the direction, structure & development of my agency. Joining this programme was the perfect solution. It has helped me to develop a vision, strategy and practical plan to build the agency in a way that I wanted - that matched my personal situation and aspirations.
Rob understands how agencies work through his own experience and this really differentiates him from other consultants & coaches. And the price of this programme made the decision easy. Having completed it I can say that it is worth 10 times the investment!
When the programme opens for enrolment in 2020 your investment will be 1 x payment of £1199 or 3 x payments of £430. The equivalent value of this programme's component parts is over £8,000 and the cost is less than 2 coaching sessions with me.
This Mastermind is for ambitious owners and senior staff whose agency is typically below £1m in revenue and wishes to grow their agency in a sustainable way.
This includes agencies delivering PR, Social Media, Web, Content, Digital, Marketing and Advertising. And both online and 'brick and mortar' agencies.
YES, YES and YES. Often agency owners think their situation, product or market is unique but having worked with over 250 agencies in the past 13 years I can tell you that we are all facing the same challenges. The strategies I will teach you in this programme WILL work for your agency provided you are willing to put the time and effort in to learn and implement them. You will have an expert coach at your side at 1/8th of the price!
Yes! This will be the flagship Da Costa Coaching programme and it will be updated on a regular basis.
During the last cohort i added over 6 hours of new video lessons and many new tools and templates.
Once you are enrolled, all future versions of the content are free at no cost and you have lifetime access.
At the end of the day, that's a question you have to answer. However, I can tell you that the strategies in this course have helped my face to face clients significantly grow their profits in a consistent and sustainable way.
The pricing model is specifically designed to enable beginners to get started without breaking the bank. So you have 2 options for payment: a flat fee or 3 modest monthly instalments.
If the blog is a book, the course is an encyclopedia. All of the core concepts I discuss in the blog and throughout the website are in the course.
However, the course goes into MUCH more detail, with use cases, examples, checklists and video tutorials on every single strategy. The blog and website discuss the WHY and WHAT whilst the programme dives into the detail and step by step process of HOW.
I am not just a coach who has studied some business theory but rather I have been in the trenches with you. I started, grew and sold my own award-winning agency and then retrained to become a coach. Over the past 13 years, I have coached over 250 agencies.
I appreciate not everyone can afford a coach (my face to face coaching starts at £1,500/month) so I wanted to find a way to (a) reach a wider audience and (b) make it affordable to all.
The online content has been designed to go through at your own pace. If you want to really benefit from the programme, you will also need to allocate1 hour per week to attend the weekly Q&A calls. The efficiencies you will learn in the programme will easily outweigh the time you invest.
As far as implementation, that depends on your experience level, skills and how quickly you learn. While I can't guarantee anything, I have designed the programme so that anyone with a base skill set can implement those tactics in about 1 hour per day.
If you're looking for a lazy way to build your agency, this isn't the programme for you. I don't have any magic gimmicky ideas for you but rather, proven techniques and approaches that YOU can start implementing immediately.
In my experience, the 12 weekly themes are the most vital areas every agency needs to focus on. However, I recognise that agencies are all different so each person will have their own specific roadmap, focusing on the areas that are vital for YOUR agency’s profitable growth.
If there is an area in the course that is not relevant to you, you can skip it (but the content will be available to you in the future, if it becomes relevant). You can pose any question for the weekly Q&A, it does not have to be connected to the 12 weekly themes.
Absolutely. If you are just starting out then this course is going to save you a ton of heartache and time, and give you the confidence that you are investing your limited time in the most effective way. It will help you clarify your offering, identify your target audience and win your first clients.
New to the 2020 programme is the ability to have a 2nd person join the programme at a fraction of the cost (an additional investment of £300). This means you can have 2 people join the weekly calls, access the online content and work on your roadmap.
Although this course is aimed at SME agency owners it will work for any business. I was just writing up a case study of a coaching client who is an architect and we use all of the ideas, approaches, tools and templates I am going to cover in this course.